About the position
Marketing Assistant - Lead Generation & Demo Booking
Help scale a fast-growing AI tool through smart outreach
Marketing | R22 500 - R25 000 | Remote | Contract
About the role
We're seeking a proactive and results-driven Marketing Assistant to help fill a growing sales pipeline with high-quality demo bookings. This role is ideal for someone who excels at outreach, follow-up, and lead qualification. You'll work with digital tools to identify, engage, and prequalify decision-makers at accounting firms and guide them toward scheduling product demos. Your core mission: turn interest into booked calls by showcasing value and asking the right questions.
Key responsibilities
- Execute cold outreach campaigns via email, LinkedIn, and phone to generate product interest
- Use tools like [URL Removed] LinkedIn Sales Navigator, and online directories to source and qualify leads
- Target firms in the UK and Ireland, especially those using Xero and QuickBooks
- Prequalify leads based on criteria such as firm size, role, and product relevance
- Convert engaged leads into demo bookings via email and phone follow-ups using GoHighLevel (GHL)
- Track engagement metrics such as email opens and clicks to identify warm prospects
- Clearly communicate the product's value and handle objections during follow-up calls
- Book demo calls directly into the founder's calendar or sales team schedule
- Log outreach activity and maintain accurate CRM records
About you
- 1-3 years of experience in B2B outbound or marketing assistant roles (SaaS or agency experience is a plus)
- Excellent written communication and follow-up skills
- Comfortable using outreach tools (Hunter, Apollo, Lemlist, LinkedIn, CRM)
- Highly self-motivated and results-driven
- Bonus: experience targeting or selling to accounting or professional services firms
Contract duration: 3-month contract with the possibility to transition to permanent
Performance target: 20-30 qualified demo bookings per month
Desired Skills:
- Marketing
- Marketing Assistant
- B2B outbound
- SaaS
- Hunter
- Apollo
- Lemlist
- LinkedIn
- CRM
Desired Work Experience:
Desired Qualification Level:
