Marketing and Brand Co-ordinator (Wine Industry - Winelands)

About the position

Our Client is looking for a talented and creative Marketing & Brand Co-ordinator to promote its unique story and to build visibility and differentiate its products in the highly competitive wine industry. This exciting opportunity is open to a passionate and driven individual with 3+ years’ experience in creating marketing plans and managing and implementing day-to-day campaigns and events. He/she/they will be highly creative and demonstrate an ability to communicate effectively to stakeholders through both design and the spoken/written word across all media and communication platforms. An enthusiastic team player, the successful candidate will work closely with the owner, as well as a hands-on mentor and other members of our client’s team and will be a crucial contributor to the brand’s success

Responsibilities will include, but not be limited to:

• Creating marketing and sales plans together with the Local Sales Coordinator (SC) to best reach our client’s target audiences - both trade and consumer
• Implementing marketing activities according to the agreed annual marketing plan
• Communicating across all platforms to all stakeholder groups, creating visual and written materials
• Acting as brand champion, maintaining the “brand bible” to ensure consistency across all communications
• Ensuring all materials reflect our client’s values and personality
• Controlling the marketing budget against agreed plans
• Monitoring effectiveness and monthly tracking/reporting of all marketing activities
• Supporting the SC in creating an annual promotional calendar to promote local sales of specific wines
• Representing brand at trade events and other public appearances as required
• Supporting the owner on all marketing fronts, both Local and international, including diary management
• Identifying new Export markets, in agreement with the owner, researching and approaching potential partners
• Communicating with existing Export clients to explore ways of increasing sales/cross-sell
• Undertaking market visits, local and international, as required
• Providing support for the owners overseas visits as necessary

Specific areas of responsibility:

• Social media - Managing and executing all aspects of social media to ensure planned and coordinated messaging
• Collateral/marketing materials - Creating all required marketing materials
• Website - Ensuring the website is current and appropriate to the brand
• PR/media - Ensuring a high profile for the brand across local and international media
• Photography and videos - Managing the photography and video requirements for all platforms to ensure consistency
• Competitions - Managing competition entries both local and international 
• Wine Club - Undertaking design and copywriting of all communication with Wine Club members
• Trade Shows and Consumer Events - Supporting SC and other members of the team as necessary in attending trade and consumer events
• Tasting room - Support the SC and TRA for promoting the tasting room

KEY SKILLS

• Track record in marketing/brand management, ideally 3+ years
• Excellent spoken and written communication skills in English
• Good organisational and planning skills
• Capacity to be creative and innovative in designing marketing plans and materials
• An understanding of the latest marketing techniques and practices
• Good industry knowledge both trade and consumer - WSET qualification at Level 2 or above would be a plus
• Good IT knowledge including PowerPoint and Excel
• Proven experience of budget management and forecasting
• Demonstrable education in marketing to diploma level or higher

CHARACTERISTICS

• Pro-active, driven, motivated and able to take initiative
• Creative thinker and problem solver
• Ability to design and write creatively and effectively
• Strong customer service orientation
• Able to work autonomously in a small team environment
• Ability to live our client’s brand values

 

 

Desired Skills:

• Brand Building
• Brand Development
• Brand Management
• Brand Marketing
• Creative
• Diary Planning
• Event Coordination