Marketing & Brand Manager

About the position

Position: Marketing & Brand Manager
Location: Port Elizabeth
Reports To: Chief Executive Officer (CEO)

Role Overview

An exciting opportunity exists for a strategic and results-driven Marketing & Brand Manager to lead the national marketing function of a well-established real estate brand. This role plays a critical part in strengthening brand positioning and supporting a nationwide franchise network with cohesive, high-impact marketing at both national and local levels.

The ideal candidate will hold a relevant marketing qualification and have a minimum of 3 years’ experience in a senior marketing role—preferably within a franchise or multi-branch environment. A solid background in brand strategy, digital marketing, and campaign execution is essential.

This position works closely with a creative agency, public relations firm, and in-house digital marketing staff to develop and implement marketing strategies that deliver measurable outcomes.

Key Responsibilities

Brand Strategy & Management

• Drive and uphold brand consistency across all channels and touchpoints.
  
  
• Lead the creation and execution of national marketing campaigns to enhance brand recognition and relevance.
  
  

Campaign Execution & Agency Collaboration

• Manage relationships with external marketing and PR agencies to deliver integrated, effective campaigns.
  
  
• Oversee timelines, budgets, deliverables, and internal approval processes.
  
  

Digital Marketing & Social Media

• Direct all digital marketing activities including content planning, social media strategy, and analytics.
  
  
• Continuously optimise digital engagement and follower growth across key platforms.
  
  

Lead Generation & Website Performance

• Increase qualified traffic to the company’s website and franchise-specific landing pages.
  
  
• Enhance lead generation performance for both property sales and rentals.
  
  
• Monitor, analyse, and report on digital marketing performance indicators.
  
  

Franchise Marketing Support

• Provide franchisees with marketing toolkits, templates, and strategic guidance.
  
  
• Support the localisation of national campaigns and offer hands-on assistance with regional initiatives.
  
  

Internal Communication & Brand Advocacy

• Promote brand-aligned messaging throughout the organisation.
  
  
• Inspire franchisees and internal teams to actively participate in brand-building initiatives.
  
  

Budget & Financial Oversight

• Develop and manage the annual marketing budget.
  
  
• Ensure that all marketing initiatives are cost-effective and aligned with the approved financial plan.
  
  

This role is ideal for a proactive marketing professional who enjoys working in a collaborative environment, thrives on strategic thinking, and is passionate about brand growth and franchise support.

Should you wish to apply please email your CV through to Kirsten Smith at [Email Address Removed]

Only shortlisted candidates will be contacted. Should you not receive a response within 14 days please consider your application unsuccessful. We will keep your CV on our database for any other relevant roles that may arise.

Desired Skills:

• Communication
• Marketing
• Social Media