About the position
This role is responsible for supporting and executing customer experience initiatives, brand campaigns, and marketing strategies across digital, print, and in-store channels. The successful candidate will play a key role in strengthening brand positioning, driving customer engagement, and contributing to overall business growth through effective omni-channel marketing execution.
Key Responsibilities
- Build and execute multi-channel marketing strategies aligned to business objectives
- Support the planning and execution of annual and seasonal marketing plans
- Coordinate and execute brand campaigns, special projects, and consumer-focused initiatives
- Compile clear and effective marketing briefs for internal teams and external agencies
- Collaborate with internal stakeholders including merchandising, creative, production, visual merchandising (VM), and e-commerce teams
- Liaise with merchants on campaign planning and maintain the marketing calendar
- Manage relationships with suppliers and agencies, including briefing, coordination, and price negotiation
- Oversee execution of in-store and print marketing across all store formats, ensuring brand consistency
- Work closely with VM teams to enhance in-store customer experience within budget
- Assist with budget preparation, tracking, and cost management
- Monitor, analyse, and report on campaign performance and key metrics
- Stay up to date with industry trends and recommend innovative marketing solutions
RequirementsMinimum Requirements
- Grade 12 (essential)
- Relevant qualification in Marketing, Brand Management, Communications, or related field
- 3–5 years’ experience in marketing coordination, brand management, or integrated marketing roles
- Proven exposure to multi-channel campaign execution (digital, print, and in-store)
- Experience within a retail marketing environment
- Experience working with marketing agencies and external suppliers
- Involvement in campaign planning, execution, and reporting
- Familiarity with marketing calendars and seasonal campaign rollouts
- Basic knowledge of digital platforms (Meta, Google, email marketing tools)
- Proficiency in Microsoft Excel and PowerPoint
Advantageous:
- Certifications in digital marketing or brand strategy
Skills & Competencies
- Solid understanding of brand building and customer experience principles
- Strong coordination skills with the ability to manage multiple projects and deadlines
- Confident stakeholder engagement across cross-functional teams
- Ability to compile briefs and support execution of marketing plans
- Strong organisational and communication skills
- Detail-oriented with a focus on brand consistency
- Hands-on, execution-driven approach
- Ability to thrive in a fast-paced retail environment
- Proactive, energetic, and solutions-driven
- Creative mindset with strong commercial awareness
- Strong team collaboration skills
Desired Skills:
- project execution plans
- business process modelling tools
- project management tools
- agile methodologies
- SDLC
- supply chain management systems
- MS Office Skills
Desired Qualification Level:
About The Employer:
