About the position
Position Purpose
- Manage and track the performance of the Bank’s digital and online marketing and communications programme / action plan.
- Be the pulse of the digital and online community, through digital and online community management.
- Cultivate and expand social media presence of the company. This role involves overseeing the entire digital social media process, including the planning, compilation, and production stages
Key Performance Areas
- Manage the Bank’s digital and online marketing and communications platforms, as well as social media presence through content execution
- Lead the development the strategy and plan for the Bank’s digital and online marketing and communications, as well as social media presence
- Develop the digital, online and social media calendar.
- Facilitate, build and execute social media and digital media content that aligns with the Bank’s strategy, branding and marketing objectives.
- Create and execute briefs based on the provided communication, media and events plan.
- Community Management to increase community involvement and participation.
- Management of the day-to-day operations of the company's social media accounts, including responding to comments and messages and scheduling posts.
- Organise and oversee engaging posts, stories, and captions addressing customer emails, DMs and social media comments.
- Email marketing, craft compelling email copy, manage schedules, oversee email lists, and orchestrate visually striking campaigns.
- Collaboration with various stakeholders, partners, brand and creative to ensure cohesive branding and messaging across all platforms.
- Leverage Google Ads and others to fine-tune ad content, implement data-driven decision and elevate the brand to new horizons.
- Develop and refresh online copy to maintain and captivate audiences.
- Develops, executes, organises and maintains collateral templates in a design repository for future use.
- Performance tracking and implementation of improvements in the Bank’s digital and online programme
- Gauge success through key performance metrics and share insights to elevate the Bank’s marketing strategies to best practice
- Monitor and analyse the results social and digital media platforms, including key performance indicators (KPIs) like platform usage, brand engagement rates, click-through rates, conversion rates, and ROI.
- Manage the overall day-to-day digital, online and social and digital media activities of the Bank in line with the brand strategy.
- Develop and execute digital, online and social media campaigns.
- Reporting and analysis, create reports summarising the performance of marketing campaigns and make data-driven recommendations for future strategies.
- Stay updated with industry trends, best practices, and emerging technologies in direct marketing to maintain a competitive edge.
- Promote appropriate governance of the utilization of digital, online and social media platforms. Process, procedures and policies
- Responsible for the incorporation of the digital and online aspects in the Bank’s communication policy.
- Responsible for the review of the Bank’s social media policy.
- Develop pertinent standard operating procedures to guide adherence to the Bank’s communications and social media policies.
- Institutionalise and build awareness of the digital, online and social media policy and applicable standard operating procedures.
- Monitor and identify potential risks in the digital, online and social media platforms.
- Develop mitigation plans to obviate and reduce identified potential digital, online and social media risks.
Preferred Minimum Education and Experience
- 3 years National Diploma in Digital marketing, or equivalent.
- 3 years Digital marketing experience coordinator.
- 5 years Digital marketing specialist.
Critical Competencies
- Content creation for online platforms
- Business Acumen
- Digital technical marketing skills, tools and platforms
- Data analytical skills
- Additional Requirements
- Knowledge/Experience of Business Environment
Desired Skills:
- Digital Marketing
- Online Advertising
- Online Marketing
- Social Media
Employer & Job Benefits:
- Medical Aid Contribution
- Provident Fund Contribution
- Performance Bonuses
