About the position
MANAGER: DIGITAL SOCIAL MEDIA
CLOSING DATE 22 APRIL 2025
JOB PURPOSE
Manage and track the performance of the Bank's digital and online marketing and communications programme / action plan. Be the pulse of the digital and online community, through digital and online community management. Cultivate and expand social media presence of Company and its Insurance Subsidiary. This role involves overseeing the entire digital social media process, including the planning, compilation, and production stages.
QUALIFICATIONS
- 3 years National Diploma in Digital marketing, or equivalent.
- EXPERIENCE
- 3 years Digital marketing experience coordinator.
- 5 years Digital marketing specialist.
- JOB DUTIES / RESPONSIBILITIES
Manage the Bank's digital and online marketing and communications platforms, as well as social media presence through content execution - Lead the development the strategy and plan for the Bank's digital and online marketing and communications, as well as social media presence
- Develop the digital, online and social media calendar.
- Facilitate, build and execute social media and digital media content that aligns with the Bank's strategy, branding and marketing objectives.
- Create and execute briefs based on the provided communication, media and events plan.
- Community Management to increase community involvement and participation.
- Management of the day-to-day operations of the company's social media accounts, including responding to comments and messages and scheduling posts.
- Organise and oversee engaging posts, stories, and captions addressing customer emails, DMs and social media comments.
- Email marketing, craft compelling email copy, manage schedules, oversee email lists, and orchestrate visually striking campaigns.
- Collaboration with various stakeholders, partners, brand and creative to ensure cohesive branding and messaging across all platforms.
- Leverage Google Ads and others to fine-tune ad content, implement data-driven decision and elevate the brand to new horizons.
- Develop and refresh online copy to maintain and captivate audiences.
Desired Skills:
- Digital marketing specialist.
Desired Work Experience:
Desired Qualification Level:
