About the position
An exciting opportunity is available for a driven and energetic Lead Generator to join a dynamic sales and marketing team within the training and skills development industry. This role is ideal for a highly motivated individual with strong communication skills and a passion for business development, client engagement, and achieving targets.
The successful candidate will be responsible for identifying potential clients, conducting proactive outreach, and securing appointments with key decision-makers to support business growth initiatives.
- Stay up to date with all training courses and services offered by the business
- Maintain awareness of industry developments, including SETA, SAQA, and B-BBEE regulations
- Identify and research prospective clients through online platforms, databases, and market research
- Conduct cold calling, telephone canvassing, and outbound prospecting activities
- Schedule appointments and meetings with Training Managers, Financial Executives, HR Managers, and B-BBEE consultants
- Secure a minimum of 20 qualified meetings per week with decision-makers
- Prepare and submit daily, weekly, and monthly activity and progress reports
- Escalate client queries, concerns, or incidents to management when required
- Attend branch sales and marketing meetings
- Promote the company’s services professionally and positively at all times
- Ensure adherence to company policies, code of conduct, and Quality Management System (QMS)
Minimum Requirements
- Matric / Grade 12
- Certificate or Diploma in Sales, Marketing, or Business Administration
- Proven experience in lead generation, cold calling, telesales, or business development
- Excellent verbal and written communication skills
- Strong interpersonal and relationship-building abilities
- Excellent online research and prospecting skills
- Ability to secure high-level business appointments
- Ability to work effectively in a fast-paced and target-driven environment
- Strong analytical and reasoning abilities
Advantageous Requirements
- Knowledge of the training and skills development industry
- Familiarity with SETA, SAQA, and B-BBEE frameworks
- Previous experience engaging with HR Managers, Training Managers, or Consultants
- Experience compiling reports and presenting feedback to management
- Strong planning, organisational, and problem-solving skills
Please note that only suitable candidates will be contacted.
Desired Skills:
