About the position
We are seeking a highly motivated, practical, and energetic Junior Brand Manager. This role is ideal for a self-starter, an experienced writer who is articulate and tech-savvy. You will play a crucial role in executing marketing plans, with a strong focus on our digital presence, and analysing performance data to meet the company’s objectives.
Responsibilities
Strategic Marketing Plans
- Develop and implement the annual brand plan by:
- Setting key objectives (sales & key launches)
- Crafting a brand strategy and promotional calendar
- Executing key marketing activities
Administrative Support
- Conduct periodic price audits on competitor brands as instructed
- Coordinate with logistics, retailer head offices, and store staff as necessary
- Maintain accurate logs of press pack distributions and follow-ups
- Prepare for retailer strategy meetings
New Product Launches/ Promotions
- Contribute ideas during brainstorming sessions
- Ensure timely project setup
- Prepare field instruction letters and deliver them promptly to stores
- Develop launch presentations and samples for retailer meetings
- Design merchandising and POS materials
PR and Social Media Management
- Coordinate the distribution of press releases, samples, photographic content, competitions, giveaways, etc.
- Compile PR samples and formal press kits as required
- Foster strong media relationships
- Develop a strategic PR plan
- Achieve a threefold ROI
- Write press releases and prepare press kits
- Uphold the brand image
- Source barter opportunities
- Manage the PR budget
- Monitor media coverage
- Implement effective PR systems and procedures
- Organise PR events
Maintain All Social Media Platforms
- Develop a social media calendar and oversee postings
- Set up new brand accounts on Facebook, Instagram, and TikTok
- Manage content updates for Facebook, TikTok, and Instagram twice a week or as needed
- Grow social media followers steadily
- Keep detailed reports of all social media activities and track progress monthly
- Submit monthly reports to the Marketing Manager
- Update brand websites with new promotions
- Ensure stock levels are reflected on websites
- Keep abreast of new apps and technology to maintain relevance
Profitability
- Biannual competitor pricing analysis
- Compile schedules for price increases
- Monitor and maintain brand spend within budget
Inventory and Forecasting
- Liaise with sales sites such as One Day Only
- Maintain monthly forecasts for standard lines, safety stock, and promotions
Key Accounts / Retailer Liaison
- Achieve sales targets through retailer relationships
- Prepare for strategic meetings with key retailers
- Deliver brand presentations to retailers
- Keep strategy documentation current
- Stay informed about current brand and promotional performance
Requirements & Qualifications
Education:
- Commercial Degree with a specialisation in Marketing.
Experience:
- 2 to 3 years of marketing experience in a corporate setting.
- Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook) and excellent organisational skills.
- Proven experience in digital marketing (Social Media, SEO, Websites). Tech-savviness is essential.
Other Skills:
- Excellent verbal and written communication skills.
- Attention to detail and numerical aptitude.
- Confident and independent worker.
- Ability to manage multiple projects simultaneously and communicate effectively at all levels.
Desired Skills:
- Marketing
- branding
- MS Excel
