Intermediate Product Marketing Manager (Tech/Software)

About the position

Duties & Responsibilities

• Develop and execute comprehensive product marketing strategies to drive traffic, engagement, and sales for the company's AI's intelligent document processing solutions.
• Identify and explore new sales channels and opportunities to engage clients, expand market reach, and drive revenue growth.
• Create compelling marketing collateral, including website content, product presentations, case studies, and sales enablement materials, to effectively communicate product value propositions and drive customer acquisition.
• Manage social media channels and digital marketing campaigns to enhance brand visibility, engagement, and lead generation.
• Collaborate with cross-functional teams including sales, product development, and customer success to ensure alignment of marketing initiatives with business objectives and customer needs.
• Conduct market research, competitive analysis, and customer segmentation to identify target markets, customer personas, and key messaging themes.
• Drive marketing initiatives for Isazi, the parent company, to strengthen brand positioning and support business growth objectives.
• Utilize design skills to create visually appealing graphics, wireframes, and designs for marketing materials, presentations, and digital assets.

Desired Experience & Qualification

• Bachelor's degree in Marketing, Business Administration, Communications, or related field;
• advanced degree preferred.
• Proven experience in product marketing roles, preferably in the technology or software industry.
• Strong understanding of marketing principles, strategies, and tactics, with a track record of
• driving results and achieving business objectives.
• Excellent communication, writing, and presentation skills, with the ability to craft compelling
• narratives and messages that resonate with target audiences.
• Proficiency in design skills, including graphics, wireframing, and design software (e.g., Adobe
• Creative Suite), is highly desirable.
• Experience managing social media channels, digital marketing campaigns, and content
• creation.
• Strategic thinker with analytical and problem-solving abilities, capable of translating insights
• into actionable marketing initiatives.
• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple
• projects and priorities simultaneously.

Desired Skills:

• Marketing Management
• Marketing Communications
• Software Engineering
• Tech

About The Employer:

Join a stable software engineering company and uitlise your tech/software marketing skills.