About the position
The Insights Manager role will oversee and ensure effective media reporting and insight across retailer clients' media networks. The role is responsible for the analysis of media data, translating findings into actionable insights, and driving data-informed decision-making across media channels for future media planning purposes. This role involves developing and implementing strategies for improving media measurement and effectiveness, optimising campaign performance, and staying abreast of industry trends and emerging technologies.
Key Responsibilities and Deliverables:
Insight and Planning Leadership
? Working closely with Client Service, Proposition, Commercial and Operational leads to create and deliver a fully integrated data-led insight, reporting, analysis and measurement solution for our retailer clients and their retail media networks (RMNs)
? Support delivery of the end-to-end overarching Insight proposition for GIG Retail SA across planning, reporting, measurement, analysis, market trends and intelligence
? Support delivery against an Insight and Planning Roadmap - identify partnerships and opportunities, develop business cases benchmarked and evaluated against market best practice
? Develop and deliver training materials for commercial colleagues utilising historic campaign performance data, trends and insight to stimulate future thinking strategies and campaign plans.
? Own the leadership of an insight-driven culture across GIG Retail SA. Support colleagues to develop their knowledge of retail media trends and wider media, retail, and category understanding as required.
? Support the Campaign Reporting function within the Operations team - ensuring that processes support accurate report generation to agreed KPIs, and support in troubleshooting and issue resolution
Strategic Insight Delivery
? Deliver strategic insights and recommendations to clients, FMCG brands, and internal teams
? Use multiple data sources and advanced analytics (e.g. econometrics, AI modelling) to create impactful, holistic solutions
? Lead bespoke market research and trial evaluations to support innovation and client needs
? Oversee post-campaign reporting, including methodology, automation, and technical design
? Report on team progress and roadmap delivery to the Client Director
? Collaborate with Marketing to produce case studies showcasing impact
? Work with internal, client, and third-party data teams to identify opportunities and develop solutions
Media Planning Delivery
? Oversee the creation of data led insight- and objective-led robust bespoke retail media campaign plans for top-tier suppliers, challenging briefs where required.
? Develop a framework and associated processes to ensure effective insight powered planning and measurement across all retail media campaigns.
Client Relationship Management
? Build and maintain strong, trusted client relationships through curiosity, proactivity, and open communication
? Deliver high-quality client service to drive satisfaction, retention, and business growth
? Manage and resolve Insight & Planning issues proactively, anticipating client concerns and collaborating on solutions
Market Insight and Innovation
? Stay informed about the retail media industry using up-to-date knowledge, market trends, insights and understanding of competitive dynamics.
? Own the dissemination of key insights across the GIG Retail business.
? Represent GIG, and clients as required, at speaking and networking opportunities within the retail, media and research sectors.
Desired Skills:
- Data Analysis
- SQL
- Data Fabrics
