About the Role
An established distributor of premium home and lifestyle solutions is seeking an experienced Head of Sales to lead national sales growth across its partner network and direct sales channels. The business operates within the high-end home, kitchen design and décor environment and combines an established partner-showroom network with a steady flow of digitally generated warm leads. This is a senior, hands-on sales leadership role for a commercially mature professional who can personally drive sales while motivating an indirect showroom network and developing a small internal sales team. The successful candidate will be responsible for strengthening partner performance, converting warm inbound opportunities, coaching sales teams and contributing directly to national revenue growth.
Key Responsibilities
Sales Leadership & Revenue Growth
- Take ownership of national sales performance and revenue growth.
- Personally contribute to sales conversion and business development.
- Identify opportunities to increase sales across both partner and direct channels.
- Monitor performance against targets and implement practical actions to improve results.
- Contribute to the broader commercial and business growth strategy.
Partner & Showroom Management
- Manage, motivate and support a national network of kitchen showroom designers and consultants across multiple provinces.
- Conduct regular showroom visits throughout Cape Town.
- Travel periodically to Johannesburg and other provinces to strengthen relationships, train teams and drive sales activity.
- Monitor partner-channel performance against agreed targets and incentive programmes.
- Identify performance gaps and implement practical actions to improve sales conversion.
- Build strong relationships with showroom partners and key stakeholders.
Sales Training & Coaching
- Deliver engaging product training and practical sales coaching to partner consultants.
- Provide objection-handling and closing support.
- Help showroom consultants improve product knowledge, confidence and sales effectiveness.
- Influence and motivate partner teams who are not direct reports.
- Establish clear sales standards and accountability.
Warm Lead Conversion
- Personally manage and convert warm inbound enquiries generated through digital advertising.
- Engage prospective customers primarily through WhatsApp and telephone.
- Understand customer requirements and present suitable solutions.
- Clearly communicate product value, benefits and available finance options.
- Handle objections confidently and close sales efficiently.
- Follow up consistently with prospective customers to maximise conversion.
Internal Sales Team Management
- Supervise, train and develop the internal sales resource.
- Establish daily activity and conversion expectations.
- Monitor individual performance against agreed KPIs.
- Provide coaching and support where required.
- Hold team members accountable for performance and follow-through.
Client Relationship Management
- Develop strong relationships with new and existing customers.
- Maintain professional communication throughout the sales process.
- Identify additional sales opportunities within existing relationships.
- Ensure customers receive a high standard of service.
- Represent the business and its products professionally at all times.
Ideal Candidate Profile
The successful candidate should be:
- An autonomous and proven sales leader who requires minimal supervision.
- A strong hunter and closer with a demonstrable record of converting opportunities and growing revenue.
- Comfortable selling both face-to-face and remotely via WhatsApp and telephone.
- Experienced in converting warm leads rather than relying solely on cold calling.
- Commercially sharp and results-driven.
- Confident working within a premium, design-led consumer environment.
- Able to influence and motivate people who are not direct reports.
- Comfortable balancing hands-on selling with leadership responsibilities.
Experience & Skills
Highly relevant experience would include:
- Proven sales leadership experience.
- Strong personal sales and closing track record.
- Experience managing a partner, dealer, franchise, showroom or other indirect sales network.
- Experience coaching and developing salespeople.
- Strong understanding of sales KPIs, conversion and performance management.
- Experience managing digitally generated or inbound leads.
- Strong relationship-management skills.
- Excellent communication, presentation and negotiation ability.
- Commercially minded with strong business judgement.
- Ability to operate independently and take ownership of results.
- Confidence dealing with premium retail, design or lifestyle customers and partners.
Practical Requirements
- Must be based in Cape Town.
- Valid driver's licence.
- Own reliable vehicle.
- Willing and able to travel nationally as required.
- Comfortable conducting regular partner and showroom visits.
- Able to travel periodically to Johannesburg and other provinces.
Why This Role Will Appeal
This opportunity offers genuine ownership of a growing premium-sales channel, access to qualified inbound demand and national commercial exposure. The successful candidate will have the opportunity to directly influence sales standards, partner performance, team capability and overall business growth. It is particularly well suited to someone who enjoys remaining close to the sale while also shaping and leading a broader commercial function.
***Salary - R35,000 - R55,000 CTC + Mobile + Fuel + Commission (Negotiable - Based on experience, skill & in relation to your current package)
