About the position
Purpose of the Role
The Head of Marketing will be responsible for developing and executing a comprehensive marketing strategy that elevates the brand, drives sales, and deepens customer loyalty. This senior leadership role requires a balance of strategic thinking, creative direction, commercial acumen, and strong leadership capabilities to lead a high-performing marketing team and collaborate cross-functionally across the business.
Key Responsibilities
Brand Strategy & Leadership
- Define and lead the brand strategy to ensure consistent, premium positioning across all touchpoints
- Maintain and evolve the brand identity in line with business goals and customer expectations
- Ensure cohesive messaging and visual storytelling across all campaigns, platforms, and regions
Integrated Marketing Planning
- Develop and execute annual and quarterly marketing plans to support retail, e-commerce, and wholesale objectives
- Oversee all channels including digital, social media, PR, in-store, email, print, and influencer campaigns
- Align marketing efforts with product launches, seasonal campaigns, and promotional calendars
Digital & E-commerce Marketing
- Lead digital growth strategies, including performance marketing, SEO, SEM, paid media, and content marketing
- Collaborate with the e-commerce team to increase online traffic, conversions, and customer retention
- Analyse digital KPIs and optimise ROI on digital spend
Customer Engagement & CRM
- Develop and optimise customer loyalty, CRM, and retention strategies
- Leverage data and insights to personalise communication and deepen customer relationships
- Oversee market research and consumer insights to guide marketing decisions
PR, Media & Partnerships
- Build and manage PR strategies, media relationships, and brand partnerships
- Oversee influencer and brand ambassador collaborations that align with brand values and objectives
- Represent the brand at media events, trade shows, and public-facing opportunities
Team Leadership & Budget Management
- Lead and mentor the marketing team across creative, digital, content, and communications functions
- Manage and allocate the marketing budget efficiently to deliver measurable results
- Work closely with internal departments (sales, product development, e-commerce, retail) to ensure marketing alignment across the business
Requirements
- Bachelor’s degree in Marketing, Brand Management, Communications, or related field (Honours/MBA advantageous)
- Minimum 8–10 years of marketing experience, with at least 5 years in a senior marketing leadership role
- Proven track record of building and growing premium or lifestyle brands
- Strong understanding of integrated marketing (digital, traditional, experiential, retail)
- Experience in retail and e-commerce environments is essential
- Excellent leadership, communication, and strategic planning skills
- Highly creative with a strong eye for visual identity and design-led storytelling
- Data-driven, analytical mindset with experience managing budgets and ROI
- Passion for design, lifestyle, art, or luxury consumer brands is highly desirable
Desired Skills:
- Development
- Market Research
- Marketing
- Retail
