About the position
Looking for a highly talented Head of Marketing to join our team to complement and play a key role in reinvigorating the department and work with great professionals. We are a dynamic, growth-oriented company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package (including benefits), a healthy work environment with a focus on our 3 Pillars - our People, Policyholders and Partners.
Key Duties and Responsibilities:
- Responsible for defining and implementing Marketing, Partnership, Loyalty, Rewards and Commercial plans.
- Define and implement Department and Division level Marketing plans and programs (across all marketing channels) that drive engagement, support, growth and product acquisition objectives.
- Establish and oversee the strategy for Rewards and Loyalty.
- Build relationships internally with the departmental teams to identify product-based marketing opportunities that the marketing team will need to execute on. Develop in-depth knowledge of your department in order to craft meaningful marketing strategies
- Manage and grow a team comprising of a Graphic Design team, a Senior Digital Marketing &UI/UX Manager and Internal Communication & Events.
- Operational and strategic leading of the Marketing Team and work closely with and support the department to achieve strategic outcomes as directed by EXCO.
- Operational and strategic leading of the Rewards & Loyalty function to achieve strategic outcomes as directed by EXCO.
- In-depth understanding and alignment with sales strategies to ensure Marketing is aligned and able to support the strategic sales outcomes.
- Optimise and manage the department marketing priority executions, process and reporting.
- Own and manage Marketing & Rewards spend and targets.
- Be responsible for achieving and tracking all Marketing & Rewards KPI's.
- Manage your department’s input into the marketing calendar, driving alignment across the marketing team to ensure that all functions address and deliver on the priority requests.
- Build relationships with suppliers.
- Identify and create relevant campaigns across South Africa that align with the Group brand, and helping to source cost effective opportunities to ensure it is fulfilled as a viable opportunity.
- Operational and Management reporting weekly and monthly
Attributes Required
- A strong strategic thinker- an ability to craft marketing plans to build department sales.
- An individual that can effectively own and drive strategic plans to ensure end-to-end Marketing& Rewards fulfilment and execution of the strategy.
- A highly driven individual who is motivated to drive meaningful campaigns for the business through marketing initiatives including - onsite sales, brand & product launches, marketing opportunities with suppliers, events, sponsorship marketing, rewards & loyalty programmes
- An inquisitive mind with a passion for data - be highly analytical, using data to inform decisions.
- An astute understanding of ABL, BTL and Digital and the key levers that drive sales in our environment.
- Exceptional attention to detail. High level of proficiency in content creation, writing, grammar and spelling.
- Familiarity and acute understanding of different demographic markets in South Africa.
- Proficient in social reporting tools and analytics.
- Proficient in Microsoft Office and Mac OS.
- Tech Savvy - have a passion for technology and how to use technological solutions to improveperformance.
- Creative mindset - be able to craft numerous campaigns across different networks.
- Solutions-oriented - have a can-do attitude and high energy.
- Highly organised and efficient, with an ability to work towards and meet tight deadlines.
- Print media design and print file requirements (brochures, catalogues, posters, corporate stationery, etc.)
- Attention to detail will be very important, strong administrative skills.
- Experience in developing and managing annual marketing budgets
- A track record of having developed and implemented successful integrated marketing campaigns across all touchpoints.
- Experience in managing a team and external agencies.
- Excellent communication and interpersonal skills, and ability to collaborate with diverse teams.
- Ability to prioritise responsibilities and multiple projects that will impact the business at variouslevels.
- Experience within a Financial Services sector and/or Political/Union organisations would be advantageous.
Qualifications
- Bachelor’s degree or equivalent qualification in marketing or communications from a recognized institution.
- 7+ years’ experience working across marketing channels – Digital, ATL, Partnerships, Commercial – with demonstrable results
- 7+ years’ experience within the strategic management & oversight of Rewards and Loyalty programmes.
Desired Skills:
- Commercial Experience
- Marketing
- Strategy
