Head of Discoverability

About the position

Purpose of the role
The Head of Discoverability makes Regenesys brands and programmes easy to find and choose wherever prospective students look: search engines, AI answer engines, social and owned channels. The role leads content and SEO as one discipline.
Key responsibilities

• Set discoverability strategy across content, SEO (technical, on-page and off-page), answer engine optimisation (AEO) and generative engine optimisation (GEO).
• Lead the Content Lead and SEO Lead, and develop their teams.
• Own the editorial strategy and calendar, aligned to business unit priorities and intake cycles.
• Make sure programme and school content is structured to rank in search and to appear in AI-generated answers.
• Drive technical SEO priorities with Marketing Operations and the web development team.
• Develop thought leadership content with academics and senior leaders.
• Set and protect brand voice and content standards across the group's brands.
• Work with the Performance team on landing page content and on combined paid and organic search performance.
• Introduce AI tools into content production, with clear quality controls.
• Measure and report organic performance by business unit.

Key performance indicators
Indicative. Final KPIs are agreed on appointment.

• Organic traffic and leads by business unit
• Visibility for priority programme search terms
• Presence in AI-generated answers
• Content output against the editorial calendar
• Content-assisted conversions
• Technical SEO health

Requirements

• 10 years or more in content and/or SEO, including at least 4 years leading teams.
• Deep SEO knowledge, including technical SEO, plus current understanding of AEO and GEO.
• Proven editorial leadership across multiple brands or audiences.
• Strong analytics skills, including Google Search Console, GA4 and SEO platforms.
• A degree in journalism, communications, marketing or a related field.

Desired Skills:

• Emotional Intellegence
• Self Starter
• Think out of the box