Group Marketing Manager (automotive)

About the position

Key Responsibilities:
Complete marketing responsibilities for the group
Develop, implement and execute strategic marketing plans for the group
Attract potential customers and retain existing customers
Manage the marketing budgets and report on allocated spend
Align creative direction

Education Requirements:
Strong academic background with a related Bachelor's degree
Min 10 years marketing & strategy experience, preferably from the motor or retail industry

Skills:
Intimate understanding of traditional and emerging marketing channels
Above average understanding of digital platform development and integration
Excellent communication skills
Adaptability and the ability to juggle multiple projects
Ability to think creatively and innovatively
Budget-management skills and proficiency
Commercial awareness
Discretion working with different stakeholders
Analytical skills to forecast and identify trends and challenges

Roles & Responsibilities:
Marketing strategy direction
Custodian of company digital assets
Oversee all marketing campaigns for the company or department
Implement strategy
Promote a business, product, or service
Ensure the company is communicating the right external messages linked to the brand strategy
Represent the marketing team to cross-functional groups including product management, sales, or customer support
Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

Day-to-Day Duties:
Ensure compliance to group marketing and stakeholder strategy
Manage and coordinate marketing and creative staff
Lead market research efforts to uncover the viability of current and existing products/services
Instil a digital culture within the business to improve customer centric experiences
Collaborate with media organizations and advertising agencies
Brainstorm ideas for new campaigns
Coordinate with the sales team and other departments to produce effective strategies
Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
Manage OEM rebate procesdures
Analyse data to evaluate the success of their marketing efforts and realign to improve brand marketing and exposure

Operational:
Digital
Websites
Google Ads
Social Media - Instagram, LinkedIn, YouTube
E-mailer marketing
SMS marketing
Marketing Campaigns (monthly campaigns)
Radio Campaigns
Community Events
New Product launches
Public Relations

Desired Skills:

• Marketing
• digital
• marketing budgets
• Creative
• Social Media

Desired Work Experience:

• More than 10 years

Desired Qualification Level:

• Degree