About the position
Introduction
To research, analyze, and forecast fashion trends-globally and locally-transforming insights into actionable design direction for the business. This role ensures that the buying and design teams are aligned to relevant and commercially viable fashion trends, helping to drive trend-led product decisions and enhance the brand's market relevance.
Desired Experience & Qualification
Relevant tertiary qualification in Fashion Design, Trend Forecasting, or a related field
3-5 years experience in fashion trend forecasting, buying, or design-related roles
Proficiency in WGSN, Google Trends, and social/media analytics platforms
Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Strong research, analysis, and presentation skills
Solid understanding of commercial retail and consumer behavior
Competencies
Strong understanding of the global and local fashion landscape
Commercial awareness with the ability to balance creativity and market relevance
Exceptional visual communication and presentation skills
Analytical mindset with the ability to interpret data into creative strategy
Strong collaboration and cross-functional communication skills
Highly organized, detail-oriented, and able to manage multiple projects
Creative and innovative thinking with a trend-sensitive eye
Key responsibilities
Trend Forecaster
Research and analyze global, local, cultural, and social trends across the fashion industry.
Identify and define both short-term (seasonal) and long-term (macro) trends, with a focus on print, colour, fabric, and silhouette.
Translate trend insights into visual and written presentations, including moodboards and seasonal trend books.
Filter and adapt high-fashion trends into commercially viable options for a mass retail audience.
Collaborate with the Graphic Design and Buying Teams to translate trends into product and design concepts.
Conduct and interpret both qualitative and quantitative research, including customer behavior and market shifts.
Leverage tools such as Google Trends, WGSN, and social/media platforms for data collection and insight extraction.
Support silhouette direction and updates for current and upcoming seasons.
