About the position
A well-established business is seeking to appoint a General Manager: Marketing
To lead the development and implementation of integrated marketing strategies and core brand assets, locally and internationally,
that strengthen brand equity, grow brand presence, and support organisational objectives through effective communication, stakeholder engagement, and market insights
QUALIFICATIONS & EXPERIENCE:
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- A postgraduate qualification (MBA or Master’s in Marketing) advantageous.
- Brand custodianship and stewardship experience.
- 10–15 years’ experience in marketing, brand management, or strategic communications. At least 5 years in senior leadership roles.
- Experience in nation branding, destination marketing or international marketing is highly advantageous.
- Cross functional team leadership.
- Agency leadership.
- Stakeholder management and alignment.
Required Technical Skills, Competencies and Attributes:
- Strategic thinking and brand positioning.
- Marketing Strategy and Leadership.
- Brand Management.
- Visionary integrated marketing leadership.
- Marketing & Comms expertise.
- International and local media working knowledge.
- Partnership and stakeholder management guidance.
- Analytical ability.
- Data-driven marketing and research insight.
- Stakeholder and partnership management.
- Strong communication and presentation skills.
- Brand Strategy and Brand Management – craft brand strategy and lead long-term brand strategy aligned to organisational/government priorities.
- Strategic marketing planning – Guide cross functional teams, agencies and partners toward a shared national narrative.
- Digital Marketing and marketing technology.
- Integrated marketing communications campaigns development – designs multi-channel campaigns and guides the cross functional team’s execution.
- Marketing analytics and Performance measurement- monitor international and local perceptions and leads initiatives to strengthen credibility, competitiveness, trust and pride.
- Shapes a compelling story for promotion of investment, tourism, exports, talent attraction and cultural influence and citizen pride.
- Guides media choices locally and internationally.
- Budgeting and financial management.
- Reputation and core communication management.
- Guides stakeholder and partnership marketing.
- Influencer and brand ambassador programme oversight.
- Market intelligence and insights into action.
- Budget management and building case for ROI.
- Strategic leadership.
- People leadership and talent development.
- Decision making and problem solving.
- Project and programme management.
- Financial and resource management.
- Communication and Executive reporting.
- Governance and compliance.
Please note that if you have not received a response within 14 days of submitting your application that your application was unsuccessful.
However, please keep a lookout on our website, [URL Removed] for available positions which may be inline with your career aspirations.
Desired Skills:
- Marketing
- Brand management
- International marketing
