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Pinpoint One Human Resources

General Manager - Marketing and Communications

Pinpoint One Human Resources

  • R Undisclosed
  • Permanent Management position
  • Braamfontein (Braampark)
  • Posted 30 Mar 2026 by Pinpoint One Human Resources
  • Expires in 34 days
  • Job 2636280 - Ref PennyM/JT/02/26
Apply Now

About the position

The organisation is seeking to appoint a dynamic and experienced General Manager: Marketing and Communications to provide strategic leadership and drive audience growth and brand positioning.

OBJECTIVE OF THE POSITION

To provide strategic leadership in marketing, communications, brand management, audience development, and stakeholder engagement across the organisation. The role is responsible for strengthening the organisation's reputation, increasing audience numbers and revenue, and aligning artistic, commercial, community, and shareholder priorities.

MINIMUM REQUIREMENTS

  • Grade 12 (NQF Level 4)
  • Degree (NQF Level 7) in Marketing, Communications Management, Arts Management, or related [URL Removed] 10 years' experience in marketing and communications within the entertainment, events, or arts and culture sector
  • At least 5 years' experience at senior management or strategic level
  • Proven track record in growing ticket sales and audience numbers
  • Strong relationship-building and stakeholder engagement skills
  • In-depth knowledge of global contemporary theatre trends
  • Demonstrated experience in:
  • Campaign management
  • Content creation
  • Brand management
  • Stakeholder communication
  • Strong digital marketing and social media expertise
  • Excellent writing, proposal development, and presentation skills
  • Strong leadership and team management capabilities
  • Experience in municipal budget preparation and financial management

PRIMARY FUNCTION

  • Develop and implement marketing and communication strategies to enhance brand awareness, audience growth, and customer loyalty.
  • Oversee all internal and external communications to ensure consistency and impact.
  • Manage content creation and distribution across all digital platforms.

KEY RESPONSIBILITIES

  • Provide strategic leadership in marketing, communications, brand management, and audience development
  • Advise executive management and the Board on brand positioning and stakeholder engagement
  • Align marketing strategies with corporate and municipal objectives
  • Serve as custodian of all JCT brands
  • Lead reputation management and crisis communication initiatives
  • Oversee market research, brand audits, and strategic insights
  • Drive ticket sales, loyalty programmes, and audience growth strategies
  • Expand audience reach across diverse communities, including youth and township markets
  • Lead digital strategy, social media, CRM, and content development
  • Monitor and evaluate marketing and communication performance
  • Build and maintain relationships with media, sponsors, government, and partners
  • Act as spokesperson when required
  • Manage departmental budgets and ensure compliance with policies and regulations
  • Lead and develop the marketing and communications team, including performance management and succession planning

Desired Skills:

  • Marketing
  • Communications
  • Public Relations

Desired Work Experience:

  • More than 10 years

Desired Qualification Level:

  • Degree

Apply Now

Pinpoint One Human Resources

About the agency

Our Profile pinpoint one human resources, founded in 1999, is a proudly South African, black women owned executive search firm, with a Level 2 B-BBEE accreditation. We specialise in identifying and appointing C suite, specialist and critical skills candidates across South Africa and the African continent. Our Story Established during South Africa’s transformation era in 1999, pinpoint one has evolved from an entrepreneurial venture into a formidable and respected executive search firm, across South Africa and the African continent. We have delivered through economic cycles and global challenges — the Y2k cross over, the 2008 financial crisis, the COVID-19 pandemic and ongoing social and economic uncertainty. We do this by remaining agile, ethical, and committed to excellence. Our purpose remains constant: connecting best business with best talent. Our Core Business pinpoint one human resources is an effective executive search specialist providing executive search and recruitment services in the areas of C-suite, critical, scarce and specialist skills and related human resources advisory services across industries and professional disciplines, nationally in the Republic of South Africa and across Africa with the capability of servicing National, Pan-African and Multi-National Corporates. Our Services Our services span the full talent lifecycle — from leadership acquisition to retention to succession planning. Executive Search & Leadership Appointments Board Appointments Recruitment of C-Suit, Scarce and Critical skills On Demand, Interim and Fixed Term Contract Recruitment Psychometric & Competency Assessments Executive Coaching and Mentoring HR Advisory Services including Organizational Design, Job Grading, Salary Benchmarking Our Mission To provide effective Executive Search, Recruitment and Human Resources Advisory Services to ensure the sustainability of our clients. Our Vision To be a sustainable and respected premier Executive Search, Recruitment and Human Resources Advisory Services firm in South Africa and across Africa. Our Transformation pinpoint one human resources established by three friends transformed into a 51% South African black woman-owned executive search firm with a Level 2 B-BBEE accreditation. The shareholders are Lucia Mabasa, Clive H Viveiros and Nkhabele Maruma. Lucia and Clive are operational in the business contributing to a philosophy of being owner managed. Pinpoint one human resources, as a small business (smme)has taken responsibility for making its own contribution to socio economic transformation in South Africa. This commitment includes skills transfer, coaching and mentoring of its own employees, diverse and economic development programmes and corporate social investment. Our Leadership Our business is owner managed by South Africans, Lucia Mabasa and Clive H Viveiros. Lucia Mabasa Chief Executive Officer Lucia joined pinpoint one human resources in 2002 and became Managing Director in 2010 and majority shareholder in 2018. She holds a BA and MA in Industrial Sociology. Her leadership has positioned the firm as one of South Africa’s foremost executive search consultancies. Clive H. Viveiros Co-founder & Executive Director After serving as Managing Director of one of South Africa’s largest recruitment agencies, the Kelly Group, he cofounded pinpoint one human resources. He holds a BA (Law), MBA, and MSSC. His focus is executive, management and scarce skill placements in the public sector and SOEs, agriculture, agri-processing, mining, and arts and culture, while expanding the firm’s African footprint. Our Commitment Our purpose is to connect best business with best talent — with precision, care, and complete confidentiality. Every engagement is handled discreetly and ethically to protect both client and candidate interests. Our Ethos We operate with integrity, professionalism, and absolute confidentiality. Our work reflects the diversity and values of South Africa and Africa. Every assignment is delivered with focus, accountability, and respect. This is clearly articulated in our Ethos. Our Soul It’s about passion, it’s about a belief in what we do, it’s about achieving excellence. At pinpoint one human resources we never do anything in half measures, whether attracting and retaining talented people or practicing corporate citizenship, we have fun delivering! The human resources solutions partnerships we develop with clients and candidates continue long after the assignment or project is completed – positive proof that we believe in achieving mutual success.

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