About the position
ENVIRONMENT:
Our client is looking for a Full Stack Web Developer who will be responsible for the ongoing development, optimisation, maintenance and technical performance of their e-commerce website and related digital platforms.
The primary focus of this position is to ensure that their website is technically advanced, fast, secure, user-friendly, highly searchable and optimised for online sales and customer conversion. This is a hands-on development position and requires an individual with extensive hard-coding experience who is capable of developing, modifying, troubleshooting and integrating website functionality at code level. The successful candidate must have expert-level experience working with Shopify and Shopify's development environment, rather than simply being familiar with the Shopify platform. The developer will work closely with the Marketing Manager and other relevant departments to continuously improve the website, e-commerce functionality, SEO performance, user experience and online conversion.
REQUIREMENTS:
The successful candidate must have:
- Minimum 3–5 years' professional web development experience, preferably within an e-commerce environment.
- Extensive hands-on hard-coding experience is essential.
- Expert-level knowledge and practical experience working with Shopify and Shopify Plus environments.
- Strong experience with Shopify Liquid, Shopify themes and theme development.
- Strong proficiency in HTML5, CSS3, JavaScript and modern JavaScript frameworks/libraries.
- Strong understanding of PHP and/or other server-side programming languages.
- Experience developing and modifying Shopify themes and functionality at code level, rather than relying primarily on drag-and-drop builders or third-party applications.
- Experience working with Shopify APIs, webhooks and third-party integrations.
- Strong understanding of e-commerce architecture, databases, APIs and system integrations.
- Experience integrating external systems and applications into e-commerce websites, including ERP, stock, product, payment, delivery and other business systems.
- Advanced SEO knowledge is an essential requirement.
- Proven experience implementing technical SEO, on-page SEO and e-commerce SEO.
- Understanding of website structure, metadata, schema markup, canonical URLs, redirects, site speed, Core Web Vitals, indexing, crawlability and structured data.
- Experience with Google Search Console and Google Analytics / GA4.
- Strong understanding of website performance optimisation and page-speed improvement.
- Experience with debugging tools and the ability to identify and resolve technical website issues.
- Ability to convert designs, layouts and wireframes into responsive, functioning websites.
- Strong understanding of responsive web development across desktop, tablet and mobile devices.
- Excellent analytical and problem-solving skills.
- Excellent attention to detail.
- Excellent English communication skills.
Advantageous:
- Advantageous:
- Experience with Google Ads and Google Merchant Centre.
- Knowledge of digital marketing and e-commerce marketing principles.
- Experience working with Meta advertising and social media platforms.
- Experience with conversion rate optimisation (CRO).
- Experience with email marketing platforms and marketing automation.
- Experience with Shopify app development or custom Shopify integrations.
- Experience with ERP integration, preferably SYSPRO.
- Experience working with APIs and third-party software integrations.
- Knowledge of Git/version control and development workflows.
Core Technical Competencies:
The ideal candidate will demonstrate strong practical experience in the following areas:
Shopify – Essential
- Expert knowledge of the Shopify platform.
- Shopify theme development and customisation.
- Advanced Shopify Liquid development.
- Custom coding and modification of Shopify themes.
- Shopify APIs and integrations.
- Shopify apps and third-party applications.
- Shopify checkout and customer journey optimisation.
- Product, collection and catalogue architecture.
- Shopify metafields and dynamic content.
- Shopify navigation, filtering and search functionality.
- Shopify performance optimisation.
- Shopify troubleshooting and debugging.
- Experience with Shopify's evolving platform, features and development standards.
Full Stack Development – Essential
The candidate must be a genuine full stack developer capable of working across both the front end and back end of web applications.
Strong experience should include:
- HTML5
- CSS3
- JavaScript
- Liquid
- PHP and/or equivalent server-side languages
- APIs and RESTful services
- JSON
- Database architecture and SQL
- Git/version control
- Webhooks
- Third-party integrations
- Website security
- Website performance optimisation
- Debugging and troubleshooting
The successful candidate must be comfortable writing and understanding code from scratch, diagnosing code-related problems and developing custom solutions where standard Shopify functionality or third-party applications are insufficient.
SEO – Essential
SEO is a core responsibility of this position, not an optional or secondary skill.
The successful candidate must have a strong understanding of how website development directly impacts organic search rankings and online sales.
Responsibilities will include:
- Technical SEO implementation and optimisation.
- On-page SEO.
- Site architecture and internal linking.
- URL structure and optimisation.
- Metadata and heading structure.
- Schema markup / structured data.
- Canonicalization.
- XML sitemaps and [URL Removed] redirects and redirect management.
- Crawlability and indexability.
- Google Search Console monitoring and optimisation.
- Google Analytics / GA4.
- Core Web Vitals.
- Page speed optimisation.
- Mobile SEO.
- Image optimisation.
- Product and collection SEO.
- SEO for e-commerce websites.
- Identifying and resolving technical SEO issues.
- Monitoring organic search performance and identifying opportunities for improvement.
- Creating and optimising landing pages for SEO and digital marketing campaigns.
The developer will be expected to work closely with the Marketing Manager to ensure that all new website functionality and content is developed with SEO best practices in mind.
Website Development & E-Commerce Responsibilities
The successful candidate will be responsible for:
- Development and maintenance of the company’s Shopify website.
- Building new functionality and features as required.
- Customising and developing Shopify themes.
- Writing clean, efficient and maintainable code.
- Improving website speed and overall performance.
- Improving the customer journey and user experience.
- Developing landing pages for marketing campaigns.
- Implementing conversion-focused website improvements.
- Developing product and collection functionality.
- Improving website search and filtering functionality.
- Integrating third-party systems and applications.
- Troubleshooting and resolving website errors.
- Monitoring website functionality and identifying potential problems before they affect customers.
- Testing website functionality across browsers and devices.
- Implementing tracking codes and ensuring digital tracking is functioning correctly.
- Maintaining website security and technical integrity.
- Managing website updates and technical improvements.
- Conducting regular website audits.
- Researching new technologies and Shopify functionality that could improve the business.
- Providing technical input into new digital initiatives and e-commerce projects.
Digital Marketing – Advantageous
Although the primary responsibility of the position is web development, knowledge and experience in digital marketing will be a significant advantage.
Experience with the following will be beneficial:
- Google Ads
- Google Merchant Centre
- Google Analytics / GA4
- Google Search Console
- Meta Ads
- Conversion Rate Optimisation
- Remarketing
- Product feeds
- Digital campaign landing pages
- Marketing tracking and attribution
- E-commerce analytics
- Email marketing
- Digital customer acquisition
The successful candidate should understand how website development, SEO, paid advertising and digital marketing work together to generate traffic, leads and online sales.
ATTRIBUTES:
The developer will be expected to contribute to the continuous improvement of the COMPANY website.
This includes:
- Analysing website performance and customer behaviour.
- Identifying opportunities to improve conversion rates.
- Improving website navigation and user experience.
- Optimising product pages and collection pages.
- Improving website search functionality.
- Reducing page load times.
- Testing different website layouts and functionality.
- Implementing A/B testing where appropriate.
- Using website analytics to identify areas of improvement.
- Working with the Marketing Manager to support digital campaigns and online sales initiatives.
Desired Skills:
