About the position
POSITION PURPOSE
- To provide innovative solutions, execute merchandising plans and maintain company standards for optimum performance of stores in alignment with Regional Sales Operations Channel strategies.
- To provide day-to-day training and communication of merchandising plans, including execution, support, and guidance to the distributors in the assigned region,
- To meet or exceed retention and acquisition targets by providing exceptional customer centric service
- To ensure alignment in the stores to the company standards
QUALIFICATIONS AND EXPERIENCE
- Diploma in Commerce (Marketing / Communication or related)
- Minimum of 2 years' experience in an area of specialisation; with experience in working with others
- Experience working in a small to medium organization
Training:
- Procedures and processes
- Products and Services
POSITION OUTPUTS
Task Complexity:
- The implementation and execution of innovative solutions and service excellence to ensure effective sales and promotions
- To execute innovative merchandising plans, including roll out of plans and promotions to distributors and stores
- Ensure that all promotions and plans are correctly implemented as per the Promotional Brief
- To train, assist, communicate the plans and products, product promotions, systems, services, customer experience, promotions, and assist where necessary to ensure they are correctly and effectively implemented as well as anything required by the company to be taught at a distributor and store levels
- Monitor alignment to current promotions and incentives
- Comply to regular call cycle for store visits
- To understand, anticipate and capitalise on changes in consumer behaviour
- Drive relationships with distributors and stores, in order to execute merchandising
- To achieve measurable results in sales via the execution of solutions and service excellence.
- Execute merchandising cycle of visual and point of sale merchandising via standardised processes, policies, and procedures to provide seamless customer service and experiences.
- Consider local conditions, as well as competitor activity to create competitive advantage
- Ensure consistent merchandising and layout collaborating with Marketing for look and feel and with Trade Partner Supervisor for design elements
- Ensure that all merchandising complies with the company Corporate Identity and ensure adherence and consistency of application to PPPs
- Deal with escalated queries from trade Partners and ensure resolution.
- Drive best practice, continuous improvement and innovation at process and procedure level and ensure innovation to improve best practice
- Negotiate Point of Sale presence within the various sites to ensure Brand presence
- Identify and recommend innovative ways to enhance the consumer channel performance and marketing mix
- Understand, and implement innovate ways, and local requirements and action plans for the different regions in relation to the execution and implementation of the strategy and liaise with the approved stake holders.
- Ensure compliance of strategy to the Informal Indirect, Direct, Retail and Branded channel and implement remedial action for non-compliance
- Compile daily reports for sites visited
- Identify opportunities to increase sales in the different market sectors
- Collaborate with OEMs to ensure adequate OEM merchandising elements are available to display i.e., Dummy Units, Point of Sale etc.
Relationship building and maintenance:
- Build and maintain relationships with all stake holders
- Follow up on and respond to all queries and ensure effective resolution at store level
- Maintain good communication and relationships with all areas of the Informal Channel Report Generation
- Ensure regular feedback to management on all distributors, stores and merchandising activities
- Provide inputs for the preparation of channel related process documents.
- Provide auditors with all necessary information as required and ensure that all audit points relevant to this position are dealt with timeously and accurately.
- Complete reports on a daily / weekly/monthly as required by business Budget Management
- Ensure all expenditure is in line with the agreed budget
- Identify areas where money is lost and seek ways to reduce expenditure
- Identify opportunities to generate additional revenue Compliance
- Ensure that all promotional material and all posters, advertising and communication media are compliant and consistent across distributors as per the company's corporate Identity
- Ensure that all marketing material meets the company standards and is current
- Conduct a thorough quality control and correct any discrepancies
- Where constant problems occur, remediate, and resolve and conduct additional training of necessary
- If necessary, report non-compliance
- Training:
- Conduct on-the-job training at distributor and store level
- Ensure that thorough communication and effective training is delivered
- Ensure that a consistent message meeting is delivered of the company standards
- Management of training targets (including booking vs attendance) as per the training calendar in your region
- Ensure trade partners are aware of new products that are launching and provide training material supplied by the training department for ease of reference. Customer Satisfaction
- Establish and build relationships with all relevant stakeholders
- Align service delivery to changing market conditions and channel requirements
- Understand customer needs and communicate them to Supervisor
- Ensure customer needs and requirements are satisfied through appropriate systems, processes, and procedures
- Ensure contingency plans in place to prevent delays and enhance the customer experience and communicate effectively to manage expectations
- Adopt a proactive approach to prevent problems from arising in the future
- Deliver measurable results consistently for all distributors
- Drive continuous improvement as an important element of service delivery
Supervisory / Leadership / Managerial Tasks: Refers to the responsibilities for directing, guiding, motivating, and influencing others:
- Build professionalism, loyalty, and commitment to the organization
- Ensure compliance of stores to the company standards and procedures and escalate if necessary
- Communicate actively and effectively resolving any potential conflicts that may arise
- Monitor distributor progress and report on sales and market share
- Build and enforce a customer centric approach
- Build employee relations and collaborative teamwork
- Have the self-insight and flexibility to adapt to different situations
- Manage boundaries that separate units to optimise workflow
Live the company Brand - change and influence employees' behaviour
Desired Skills:
- Leadership
- Supervisory
- Training
- Relationship building and maintenance
Desired Work Experience:
Desired Qualification Level:
