External Sales Representative

About the position

A well-established company in Johannesburg is looking for an External Sales Representative to join their team!
Requirements:

• 2 – 3 years’ experience as an External Sales Representative
• Valid driver’s license
• Matric or equivalent qualification

Duties:
Client Acquisition and Lead Generation

• Identify and target potential customers through research, networking, cold calling and referrals
• Schedule and conduct face-to-face meetings with prospective clients
• Attend industry events, trade shows, or conferences to generate leads

Sales Presentations and Product Demonstrations

• Deliver tailored presentations or demos to showcase product/service benefits
• Answer client questions and handle objections confidently and knowledgeably

Account Management

• Maintain relationships with existing clients to ensure repeat business
• Regularly follow up with clients to assess satisfaction and identify upselling opportunities

Territory Management

• Plan and organize daily travel routes within assigned sales territory
• Track visits, calls and results using CRM or reporting tools

Sales Negotiation and Closing Deals

• Prepare and present proposals or quotes based on customer needs
• Negotiate pricing and contract terms within company guidelines
• Close sales and ensure proper documentation is completed

Market Intelligence

• Monitor competitor activity, industry trends and market conditions
• Provide feedback to the internal team on market demands and customer preferences

Reporting and Administration

• Maintain accurate records of sales, contacts and progress
• Submit weekly or monthly reports to sales management
• Meet or exceed sales targets and KPIs

Desired Skills:

• Sales
• external sales
• technical sales

Employer & Job Benefits:

• company car and fuel card