External Sales Consultant

About the position

Sales Consultant

Location: Durban
Level: Junior Management
Reports to: Branch Manager

A leading catering equipment company based is seeking a driven and customer-focused Sales Consultant to join their team. This role is ideal for an experienced sales professional with strong industry knowledge and a passion for building long-term client relationships while achieving sales targets.

Key Responsibilities

Sales & Revenue Growth

• Achieve and exceed monthly, quarterly, and annual sales targets
• Generate new client accounts within defined periods
• Conduct cold calling, sales presentations, negotiations, upselling, and cross-selling
• Increase average deal value and maximise revenue from existing clients

Order & Sales Administration

• Manage quotes, order processing, and follow-through until payment is completed
• Process returns and credit notes according to company procedures
• Ensure shipment dates are updated and communicated accurately
• Compile weekly and monthly sales reports against targets

Client Relationship Management

• Build and maintain strong relationships with new and existing clients
• Understand and manage client expectations to enhance customer experience
• Maintain an accurate and up-to-date customer database
• Provide excellent pre- and post-sales service
• Escalate client complaints to the appropriate manager

Product Knowledge & Promotion

• Maintain thorough knowledge of catering equipment products and services
• Accurately recommend tailored solutions to meet customer needs
• Stay informed on market trends, competitors, and pricing strategies

Team Collaboration

• Provide professional administrative and quotation support to the sales team
• Participate in internal meetings, sales briefings, and product training sessions

Minimum Requirements

• Grade 12 or NQF 4 equivalent
• 3-5 years' experience in a sales role
• Experience in an industrial environment
• Hospitality industry experience (advantageous)
• Knowledge of catering equipment (advantageous)
• Syspro knowledge (advantageous)
• Proven stakeholder management experience
• Advanced Microsoft Office skills
• Strong administrative and business writing skills
• Valid driver's licence and own reliable transport

Key Competencies & Attributes

• Strong customer service orientation with a solution-driven mindset
• Excellent problem-solving and critical thinking skills
• Ability to work under pressure and meet deadlines
• Adaptable to changing customer needs and market conditions
• Strong time management and organisational skills
• High level of professionalism and safety awareness

Desired Skills:

• Sales
• Syspro
• Microsoft

Desired Work Experience:

• 2 to 5 years

Desired Qualification Level:

• Grade 12 / Matric