About the position
Location: Blaauwberg / Bloubergstrand, Cape Town
Salary: R35,000 - R53,800 basic + commission
Role Summary
- Join a fast-paced digital agency focused on growing revenue in the local market
- Sell digital marketing solutions to new and existing clients
- Build strong relationships with decision-makers through consultative selling
- Present tailored digital solutions and close new business
- Services include SEO, Google Ads & PPC, websites, social media (organic & paid), content, hosting and conversion optimisation
- Field-based role with regular face-to-face client meetings
- Focused on South African SMEs and mid-market businesses
- Occasional travel outside the immediate area may be required
Key Responsibilities
Business Development & New Client Acquisition
- Identify and pursue new business opportunities through outbound prospecting, referrals, networking and targeted lead generation
- Build and manage a strong sales pipeline across relevant industries
- Set up and attend client meetings, including on-site visits
- Conduct needs analysis and present appropriate solutions
- Convert qualified opportunities into signed agreements
Consultative Selling & Solution Design
- Conduct detailed discovery sessions to understand client business models, growth objectives, current marketing performance and budget parameters
- Recommend tailored packages across SEO, paid search, websites, social media marketing, content, hosting and conversion optimisation
- Explain digital strategies and outcomes in clear commercial terms, including lead generation, conversion improvement, visibility and ROI
- Prepare proposals and quotations aligned to client goals, scope and timelines
Account Management & Relationship Building
- Build long-term client relationships
- Retain and grow accounts through upselling and cross-selling
- Ensure smooth handover to delivery teams
- Identify expansion opportunities within existing clients
Pipeline & CRM Management
- Manage all leads, opportunities and activities in Pipedrive
- Maintain accurate pipeline stages and forecasting
- Track activities and follow-ups consistently
- Ensure deals progress efficiently toward close
Market Feedback & Collaboration
- Collaborate with internal sales, marketing and delivery teams
- Provide insights on competitor activity, pricing expectations, service demand and common objections
- Support occasional marketing initiatives such as events and partnerships
Minimum Requirements
- Completed tertiary qualification
- Minimum 3 years experience in external sales, consultative B2B sales or business development
- Experience within services, media, marketing or technology preferred
- Excellent written and spoken English
- Strong presentation and negotiation skills
- Passion for digital marketing and solutions-based selling
- Proven ability to build pipeline, manage a full sales cycle and close deals
- Valid drivers licence and reliable vehicle
- Willingness to travel locally and occasionally further afield
- Strong computer literacy including email, spreadsheets, proposal writing and CRM usage
- Experience with Pipedrive advantageous
Advantageous Experience
- Selling digital services such as SEO, Google Ads, PPC, websites or social media marketing
- Existing local business network
- Experience selling to SME and mid-market clients
- Comfortable discussing performance metrics such as leads, conversion rates, cost per lead and ROAS
- Experience using structured sales methodologies
Working Hours
- Standard weekday business hours
- Flexibility required for client meetings and travel
- Final hours confirmed during the interview process
Performance Indicators
- Consistent achievement of monthly sales targets
- Revenue growth
- Healthy and accurate pipeline in Pipedrive
- Strong conversion rates from meeting to proposal and proposal to close
- Client retention and account growth through renewals, upsells and cross-sells
- High client satisfaction and smooth handover to internal teams
Ideal Candidate Profile
- Driven, professional and commercially astute
- Confident engaging decision-makers
- Comfortable with face-to-face selling and travel
- Skilled at uncovering needs and presenting solutions
- Motivated by targets and commission
- Disciplined with follow-up and CRM usage
- Genuinely excited about how digital marketing helps businesses grow
Desired Skills:
- Driven
- professional and commercially astute
- sales
Desired Work Experience:
Employer & Job Benefits:
