About the position
Key Performance Areas include the following:
- Manage online activity in relation to traffic acquisition, sales, conversion, testing & reporting
- Develop and implement ecommerce strategy in order to improve website performance
- Work with developers to improve website speed
- Work with the marketing team & manage digital marketers in order to improve quality and traffic acquisition
- Research market in order to discover new trends and technologies in order to improve website performance
- Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve KPI's
- Oversee or manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
- Develop content calendar and oversee website uploads and landing pages development and report on performance
- Working closely with branch staff and other cross-functional teams, in order to ensure back-end operational effectiveness for online order fulfilment
- Ensuring that product pricing is accurate and appropriately maintained
Skills, Knowledge and Experience:
- Minimum 3 to 5 years' experience in a similar role
- Bachelors' degree in Digital Marketing or related field.
- Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
- Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.
- Excellent understanding of UX, web design, customer flow and web analysis.
- Confidence in traffic analysis, reporting tools and optimisation.
- Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools
Desired Skills:
- Digital Marketing
- Social Media
- UX
- Web Design
- SEO
- PPC
- Marketing
Desired Work Experience:
Desired Qualification Level:
