About the position
Hire Resolve's client is seeking a Digital Strategist who will be instrumental in shaping and executing their digital marketing roadmap. You will be responsible for orchestrating comprehensive campaigns, optimizing their e-commerce performance, and refining our customer lifecycle strategies. This role requires a blend of strategic thinking, hands-on execution oversight, and a strong analytical approach.
Responsibilities:
- Strategic Planning & Oversight
- Develop, implement, and iterate on a quarterly digital strategy roadmap. This roadmap will specifically focus on:
- New product launches
- Seasonal campaigns (e.g., Winter skincare focus, festive periods)
- Key brand-building moments (e.g., Skin Health Month, awareness initiatives)
- Create and own the entire marketing funnel, guiding customers seamlessly from awareness through consideration, purchase, and ultimately, loyalty.
- Define clear Key Performance Indicators (KPIs), ensuring they align directly with revenue goals, and rigorously monitor Return on Investment (ROI) across all digital platforms.
- Campaign Conceptualisation & Leadership
- Ideate compelling campaign concepts and effectively brief our digital designer and copywriter for the creation of engaging ad creatives, high-converting landing pages, and impactful email campaigns.
- Collaborate closely with the Google Ads specialist to test various campaign angles, product focuses, and target audiences (e.g., comparing performance for acne treatment vs. anti-ageing solutions).
- Leverage research and insights provided by the SEO Specialist to ensure all campaigns are strategically aligned with relevant keywords and search intent.
- eCommerce Performance Management
- Conduct daily and weekly reviews of critical e-commerce metrics, including:
- Performance of best-selling and underperforming SKUs.
- Analysis of cart abandonment rates and checkout conversion rates.
- Review of heatmaps and user journeys using tools such as Hotjar or Google Analytics 4 (GA4) to identify pain points and opportunities.
- Work collaboratively with the Web Developer to continuously optimise User Experience (UX), enhance product filtering functionalities, and improve upsell/cross-sell mechanics (e.g., implementing "frequently bought with" suggestions).
- Customer Segmentation & Lifecycle Marketing
- Build and iterate on detailed customer personas, distinguishing between:
- First-time buyers
- Customers with loyal skincare regimens
- Doctor-referral customers
- Plan and execute effective customer retention strategies, including:
- Automated replenishment reminders for frequently purchased products.
- Personalised birthday offers.
- Curated skincare routine suggestions delivered via email or other relevant channels.
- Channel Coordination & Execution Management
- Ensure brand and messaging consistency across all digital touchpoints: website, email marketing, social media, Google Ads campaigns, and SEO content.
- Effectively coordinate and collaborate with various specialists:
- Google Ads Specialist: Manage ad budgets, define ROAS (Return on Ad Spend) goals, and strategise remarketing efforts.
- SEO Specialist: Develop the skincare authority content plan, brief blog writers, and oversee on-page SEO audits.
- Designer: Guide the creation of brand visuals, ad creative, and packaging visuals.
- Developer: Oversee website optimisations, rollout of new features, and improvements in site speed.
- Data-Driven Reporting
- Generate and present weekly reports detailing:
- Overall campaign performance.
- Revenue breakdown by source and channel.
- ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost).
- Customer Lifetime Value (LTV) by cohort.
- Conduct monthly strategic reviews, providing actionable adjustments and recommendations based on data insights.
Minimum Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 1 to 2 years of proven experience as a Digital Strategist or in a similar digital marketing role.
- Demonstrable experience with e-commerce platforms and digital marketing tools (e.g., Google Analytics, Google Ads, SEO tools, email marketing platforms).
- Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
- Excellent communication, interpersonal, and leadership skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- A passion for skincare and beauty trends is a strong advantage.
Benefits:
- Competitive salary based on experience.
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [Email Address Removed].com
You can also connect with Daniel on LinkedIn or contact Hire Resolve
If you meet the above requirements we will contact you within 3 working days
Desired Skills:
- Digital Strategist
- Digital Strategist
- Digital Strategist
