About the position
We are looking for a Digital Marketing Specialist to develop, execute and optimise digital marketing strategies across channels. You will own campaign planning and delivery, paid media, reporting, website/SEO work and day-to-day digital activity, with a clear focus on brand visibility, engagement and conversions.
RequirementsKey Responsibilities
Campaign management
- Develop briefs and strategies for digital campaigns
- Plan, budget and execute campaigns, making effective use of resources
- Create media plans and manage roll-out
- Conduct audience and keyword research
- Brief and work with copywriters and designers
- Schedule and optimise ads
- Deliver interim and end-of-campaign reports with data-driven recommendations
Paid media
- Manage paid campaigns across LinkedIn, Google, Bing, X, Facebook and Instagram
- Own budgets and spend to maximise ROI
Reporting and analytics
- Oversee reporting across marketing and digital activity
- Analyse performance data and test content/scenario approaches
- Produce quarterly marketing reports with key metrics and insights
- Use Google Analytics, Google Tag Manager, Google Search Console, Excel and Power BI
Website and SEO
- Lead website updates and SEO
- Implement site changes so the website stays aligned with campaigns
- Work in WordPress and apply SEO best practice
Other
- Social media community management
- Digital marketing budget and planning
- Email marketing
Qualifications and Skills
- Degree or diploma in Marketing, Communications or a related field
- Proven digital marketing experience spanning social, email, content, campaign management, paid ads, reporting and website/SEO
- Strong analytical skills and fluency with digital analytics tools
- Excellent written communication and creative writing
- Hands-on experience with Google Ads, LinkedIn Ads, Microsoft Advertising, X Ads, Meta Ads, Google Analytics, GTM, Search Console, Excel and WordPress
- Ability to manage multiple projects and hit deadlines
- Strong organisation, problem-solving and collaboration
- Results-focused, with a commercial mindset
Advantageous
- Certifications such as Google Digital Marketing, SEO, Google Ads, Google Analytics, Meta Blueprint or AWS Cloud Practitioner
Desired Skills:
- Campaign management
- Paid ads
- Reporting
- Website management
- Google Ads
- Meta Ads
- Google Analytics
Desired Qualification Level:
About The Employer: