DIGITAL MARKETING SPECIALIST at Linked Thoughts Consulting (Pty)Ltd

About the position

Education and Experience

• Must have Matric (Grade 12)
• Degree in Digital Marketing or related
• 3 years' experience in a similar position
• Solid experience managing social media and a proven experience of growing online communities.

KEY JOB PURPOSE:
Core Responsibilities

• Social Media Management
• Create, schedule, and publish engaging content across platforms (Instagram, Facebook, LinkedIn, TikTok).
• Monitor analytics, engagement, and trends to optimize performance.
• Respond to comments, messages, and client inquiries timeously.
• Content Creation
• Design property graphics, flyers, and social media templates using Canva or Adobe tools.
• Assist with photography and video content at listings, showhouses, and events.
• Write and edit engaging copy for property listings and campaigns
• Digital Advertising
• Assist in setting up and managing paid ads (Meta Ads, Google Ads).
• Track performance metrics (clicks, impressions, conversions) and compile reports.
• Email Marketing & CRM
• Assist in building monthly newsletters and buyer/investor campaigns.
• Manage subscriber lists and segment contacts for targeted marketing.
• Marketing Support for Developments
• Coordinate campaigns and collateral for the developments.
• Help prepare brochures, site banners, show day signage, and branded materials.
• Track leads from developer campaigns and assist with follow-ups.
• Market Research
• Research competitor marketing strategies, property trends, and buyer behaviour.
• Support new campaign ideas based on insights.
• Admin & Coordination
• Keep marketing calendars up to date.
• Assist with event planning and branding presence
• Work closely with the sales team to align marketing efforts with sales goals.

Desired Skills:

• Skilled in Canva
• Cap Cut
• Google Ads or similar tools to design and edit visuals
• reels
• and short-form videos -
• Ability to write clear
• compelling captions tailored for different platforms and audience -
• Understand how to grow audiences and increase engagement using organic and paid strategies -
• Ability to interpret data and adapt content strategies accordingly -
• Well-organized with a customer-oriented approach. -
• Good knowledge of market research techniques
• -
• Excellent communication and interpersonal skills -
• Above average written and verbal communication skills -
• Ability to work independently and use initiative

Desired Work Experience:

• 2 to 5 years

Desired Qualification Level:

• Degree

About The Employer:

Linked Thoughts Consulting (Pty) Ltd, is a property development company with three active property development (HOUSING DEVELOPMENTS) projects in Polokwane (Ivy Park Ext 54 comprising of 86 units and Ivy Park Ext 36 comprising of 400 units) and Pretoria Soshanguve consisting of 1200 units. The combined value of all 3 projects is R1.7 billion. We are committed to developing and selling modern houses with quality modern finishes at a very competitive price range.

The company is currently looking for an enthusiastic Digital Marketing Specialist to support the Marketing department in its primary, social media management and administrative duties. The role will be based in the Centurion office which will also involve travelling to the company Sites (Particularly Polokwane). The role will focus on building awareness and driving engagement. This position requires a balance of creative content development and data-driven decision-making to strengthen the project's digital presence and reach priority audiences.