Digital Marketing Manager at YUMA

About the position

Digital Marketing Manager

?? Based in Cresta, Johannesburg

YUMA is a rapidly growing and dynamic B2B SaaS company on a mission to transform the future of AI-powered hiring. We're looking for a talented and experienced Digital Marketing Manager to lead our digital marketing efforts and help us scale our presence in the UK market.

This is an incredible opportunity to join a fast-paced, high-growth environment where your ideas and skills will have a direct impact. At YUMA, we believe in creativity, collaboration, and building a culture that empowers people to do their best work.

?? Your Role:

You'll be responsible for planning, executing, and optimizing digital campaigns that drive lead generation, customer acquisition, and retention for a UK-based B2B SaaS audience.

Key Responsibilities:

• Develop and execute digital marketing strategies tailored to a UK-based B2B SaaS market
• Own and manage digital channels including SEO/SEM, email, social media, content, and paid ads
• Analyze performance metrics and optimize for CAC, LTV, and conversion rates
• Collaborate with product and sales teams to create high-impact, value-driven content
• Manage marketing automation and CRM tools to improve lead nurturing and funnel performance
• Allocate budgets effectively to maximize campaign ROI
• Conduct ongoing market and competitor research to identify trends and opportunities
• Work with external vendors, freelancers, and agencies where needed
• Create data-rich reports that translate performance into clear insights and actions

?? What You Bring:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3+ years of experience in digital marketing, ideally in B2B SaaS
• Strong grasp of digital tools and performance marketing metrics (CAC, LTV, ROI, churn)
• Hands-on experience with Google Ads, Google Analytics, Zoho, and social platforms
• Excellent communication, leadership, and project management skills
• Self-motivated and collaborative mindset with an eye for growth and innovation

?? Why Join YUMA?

• We're growing fast. You'll be part of an exciting journey as we scale across international markets.
• Your voice matters. Be part of a culture that encourages creativity, ownership, and innovation.
• Plenty of room to grow. We invest in our people with learning opportunities and clear paths to advancement.
• Enjoy the journey. Work with a smart, friendly team in a collaborative, inclusive environment.

?? Perks:

• Competitive salary based on experience
• Professional development, certifications, and training
• Collaborative, fast-moving environment with real impact

Desired Skills:

• Online marketing
• Digital Marketing
• Organic Search
• Digital Marketing Techniques
• SEO
• Google AdWords
• Digital Campaign Management

Desired Work Experience:

• 5 to 10 years Advertising

About The Employer:

Digital Marketing Manager

?? Based in Cresta, Johannesburg

YUMA is a rapidly growing and dynamic B2B SaaS company on a mission to transform the future of EPOS. We're looking for a talented and experienced Digital Marketing Manager to lead our digital marketing efforts and help us scale our presence in the UK and Global markets.

This is an incredible opportunity to join a fast-paced, high-growth environment where your ideas and skills will have a direct impact. At YUMA, we believe in creativity, collaboration, and building a culture that empowers people to do their best work.