About the position
PAID MEDIA SPECIALIST
This is a Cape Town / Johannesburg or Remote Working position
Be an integral park of a team that re-shapes the online video market in South Africa.
Responsible for managing paid advertising campaigns including the strategy, creation,
implementation, and analysis of ad performance across primary platforms. Advise the
production pod on content needs and best practice should SEM be creating the ad
content.
The Position: We're looking for an energetic Specialist. The pay range on offer is R20 000 to R25 000.00 (Negotiable) Package Per Month.
How to Apply:
For your application to be considered, please email your CV to [Email Address Removed] - only candidates with suitable PPC experience will be contacted.
Requirements:
- Completed Matric
- Completed qualification in Paid Media / Digital Marketing - essential
- Social Media Marketing Certification - advantageous
- 2+ years experience of hands-on digital marketing in paid media - agency experience preferential
- Strong understanding of YouTube as a brand building platform and its functionalities, as well as best practice for running paid ads on the platform
- Experience working on Google Ad's specifically search and video
- Experience in managing paid digital accounts
- Experience in managing paid digital campaigns with performance driven goals (Facebook, Instagram, Twitter and LinkedIn)
- Experience with Google Analytics and how to implement and interpret data
- Must have a passion for Digital Marketing
- Must know how to work with budgets and how to allocate them effectively across different types of online media
- Experience working in a Media Agency within PPC / Google Ads / Search - advantageous
- Experience within Google Analytics Goals and conversion set up - advantageous
- Experience with Google Tag Manager and Keyword planned - advantageous
- Stable high speed internet connection
- Own reliable transport with valid drivers license - essential
- South African with a valid South African ID
- An absolute passion for YouTube and online video
Requirements:
- Designing, executing, and optimizing cutting-edge digital paid campaigns from
- conception to launch and reporting for YouTube, Google Search & Display (with the help of an external consultant), Facebook, TikTok and Instagram
- Working cross-departmentally to align campaign strategies and goals
- Providing ongoing actionable insights into campaign performance to relevant
- stakeholders, including Internal teams and clients
- Defining, measuring, and evaluating relevant paid media KPIs for improvements
- Building out media buys for various ad platforms and overseeing the day-to-day
- execution of paid media
- Overseeing and managing the overall budget for paid media per client
- Conducting in-depth keyword and website research, ad grouping and audience
- targeting to ensure our campaigns meet client objectives
- Creating and presenting reports to clients on performance
- Maintaining knowledge of industry best practices and new technologies and
- strategies
- Attending client and internal briefings
- Maintaining all administrative documents, files and folders for paid media
- projects
- Updating any project management tools like Trello and Slack
- Any other tasks that could reasonably be expected from a paid media specialist
Skills:
Must be proficient in any of the following:
- Online video
- YouTube
- TikTok
- Facebook
- Instagram
Work references, criminal checks and qualification checks will be done on the successful candidate.
We will reply on applications that get shortlisted only. Therefore, please deem your application as unsuccessful if you have not received feedback after 7 days.
Desired Skills:
- Paid Media
- Digital Marketing
- Social Media
- YouTube
- Instagram
- Facebook
- TikTok
- PPC
- Google Analytics
- Google Ad's
- Campaigns
- Digital Media
Desired Work Experience:
Desired Qualification Level:
