About the position
A leading European provider of natural and premium pet nutrition who is seeking to open up an office in Cape Town is seeking a Digital Manager who will own the trade website brand, lead SEO and CRO strategies, and oversee landing page builds across all sites.
Responsibilities:
- Trade Website & Strategy: Own the trade trading calendar, drive B2B acquisition strategy, coordinate trade messaging with PR/Comms, and optimize performance.
- SEO Management: Develop all-site SEO strategies, commission annual technical audits, oversee keyword optimization, leverage AI for scalable content production, and report on rankings and traffic.
- CRO & Testing: Build and prioritize a revenue-driven testing roadmap, coordinate CRO experiments with developers, and track commercial impact.
- Landing Pages: Build, deploy, and optimize landing pages based on briefs from Brand and Performance Marketing; coordinate asset delivery and launch timelines.
- Change Request Ownership: Manage the central request process according to SLAs (e.g., same-day urgent fixes, 3-day landing pages, 5-day product updates). Prioritize tasks by revenue impact with the Head of Commercial.
- Developer & Site Management: Coordinate internal/external developer resources, schedule project workloads, and monitor site health (Core Web Vitals, crawlability, and technical stability).
- Team Leadership: Line manage, train, and delegate routine SEO tasks to the Junior Digital Executive.
- AI Integration
- Leverage AI tools daily for SEO content generation, keyword research, technical analysis, data analytics, and CRO prioritization.
Minimum Requirements:
- Experience: 4+ years in digital marketing, SEO, CRO, or website management (E-commerce/D2C preferred).
- Technical Skills: Advanced SEO/technical SEO, CRO methodology, basic HTML/CSS, and proficiency in GA4, Semrush, and testing tools.
- AI Expertise: Demonstrable hands-on experience using AI tools daily in workflow execution.
- Soft Skills: Data-driven mindset, strong project management, SLA delivery, and cross-functional leadership.
- Education: Degree in Marketing, Computer Science, or equivalent practical experience.
Benefits:
Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [Email Address Removed].com
Desired Skills:
- Digital Manager
- Digital Manager
- Digital Manager
