About the position
Our client, an International FMCG Manufacturer, is seeking a highly creative and commercially minded Digital Designer, based in Cape Town. This is a remote role to begin with, with plans to establish a city-based office in the future.
The Role
This role goes beyond design execution,it is about taking ownership of the brand's digital ecosystem and elevating it to world-class standards. You will be responsible for shaping a consistent and engaging online presence across multiple regions, while pushing creative boundaries within established brand guidelines.
Working closely with cross-functional teams including Product, Marketing, Photography, and Content Creators, you will ensure all digital touchpoints reflect the quality, creativity, and innovation of the brand, while delivering a seamless and conversion-driven user experience.
Key Responsibilities
Website Ownership & Development
- Lead the revamp, enhancement, and ongoing maintenance of websites across multiple regions (UK, EU, USA, etc.).
- Ensure global brand consistency while adapting for regional nuances.
- Maintain and evolve visual identity in line with brand guidelines.
- Optimise UX/UI for a seamless, modern, and conversion-focused experience.
- Manage and update product pages, launches, seasonal campaigns, and educational content.
- Collaborate with internal stakeholders and external developers where required.
Digital Communication
- Design and develop engaging email campaigns for:
- Seasonal campaigns
- New product launches
- Product highlights
- Retail and distributor communications
- Tailor messaging and design for different audiences (consumers, buyers, distributors).
- Ensure content is optimised for engagement, performance, and conversion.
Amazon & Marketplace Listings
- Create, update, and maintain Amazon A+ content across relevant regions.
- Ensure all listings are visually compelling, brand-aligned, and commercially effective.
- Collaborate with Product and Sales teams to ensure accuracy and optimisation.
- Monitor marketplace consistency and identify opportunities for improvement.
Cross-Functional Collaboration
- Work closely with Product Development, Marketing, Photographers, and Content Creators.
- Contribute to shoot planning and ensure a digital-first approach to content creation.
- Ensure all assets are designed for multi-platform use.
Wider Digital & Online Media
- Support and help shape the broader digital presence of the brand.
- Maintain a cohesive and consistent digital identity across all touchpoints.
- Provide support for social media content where required.
- Stay ahead of digital trends, platform updates, and design innovation.
What We're LookIng For
- A self-starter who takes full ownership of the digital space.
- Strong attention to detail with a commitment to high creative standards.
- Proactive and forward-thinking approach.
- Ability to balance creativity with commercial awareness.
- Confident in challenging ideas to drive better outcomes.
- Highly organised and able to work in a fast-paced environment.
Skills & Experience
- Minimum 3+ years' experience as a Digital Designer.
- Strong portfolio showcasing:
- Website design
- Email campaigns
- Marketplace/Amazon A+ content
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Experience with Figma or similar UX/UI tools.
- Solid understanding of UX principles and conversion-led design.
- Experience with CMS platforms (e.g., Shopify, WordPress, or similar).
- Understanding of digital performance metrics and optimisation.
- Experience working with global or multi-region brands is advantageous.
Why This Role Matters
Digital is the brand's shop window - its first impression and a key driver of sales.
This role offers the opportunity to shape and evolve the digital identity of a growing global brand, ensuring it remains best-in-class, relevant, and impactful in an ever-changing digital landscape.
Desired Skills:
