About the position
We are looking for a structured, attention to detail focused and experienced Digital Marketer to join our dynamic team, ideally with a passion for all things Coffee and E-Commerce!
Our ideal candidate must be an all-rounder for anything Marketing and E-Commerce. You should enjoy creating monthly and quarterly marketing plans as well as executing them. You should love creating engaging and online converting designs and content specifically for newsletters and E-Commerce platforms and not shy away from producing reels for Instagram and TikTok from time to time. You must know your way around design tools like the Adobe Suite (Illustrator & photoshop) & Canva. And if you also have experience in email marketing platforms like Klaviyo and Mailchimp, we have an exciting opportunity waiting just for you!
We are a South African E-Commerce Coffee business with lots of amazing products to market. You will be at the heart of our digital presence, designing and writing E-Commerce newsletter campaigns, designing online product imagery for multiple platforms and driving our social media content and design on Facebook and Instagram.
Role and Responsibilities
- Monthly Planning and Organising: Develop monthly and quarterly Online Marketing Strategies and plan how to execute them and when.
- Email Marketing: Develop, design and build captivating newsletters within Klaviyo to drive online sales and engagement.
- New Product Listings Ensure all new products are loaded onto Takealot (and any other 3rd-party platforms). Product listings to include at least one hero image, product description, and relevant specifications.
- Supplier Liaison for Marketing Material Proactively liaise with suppliers monthly to request or follow up on product imagery, videos, or other marketing materials. Maintain a shared folder of up-to-date assets for all products to be used across platforms.
- Photography & Content Creation Photograph products in-house when assets from suppliers are not available or outdated. Complete photography for updated or missing images after identifying the need or receiving stock.
- Platform Loading Status Maintain and update a central tracking document that clearly shows which products are currently live on which platforms (Takealot, Makro, Amazon, etc.) & the last date content or imagery was updated on each platform.
- Visual Change Management Track and flag products that undergo packaging or label changes. Ensure updated visuals are reflected on Takealot as soon as new packaging are being used in production.
- Design: Utilize your creativity and design skills to create stunning visuals using tools like Adobe & Canva, maintaining a consistent brand image across all platforms.
- Social Media Management: Develop and execute innovative social media strategies to enhance brand awareness, engagement, and customer loyalty across Facebook, Instagram, Threads and TikTok.
- Campaign Management Assistance: Assist in managing campaigns with partners/ influencers to drive traffic.
- Scheduling, planning and reporting: Set up of marketing schedules execution & provide a detailed sales report at the end of every month.
Must Have's
- Strong time-management as well as multi-tasking skills.
- You need to have great attention to detail.
- Strong content writing skills and experience in creating compelling copy for various E-Commerce platforms.
- Photography & photo editing skills.
- Proficiency in Online graphic design and the ability to create visually appealing and highly converting Online content using Canva or similar tools such as Photoshop.
- Familiarity with basic email marketing platforms like Klaviyo and Mailchimp, and the ability to design and build engaging newsletters for E-Commerce sales.
- Basic experience managing social media channels, particularly Facebook, Instagram, and TikTok.
Personality & Experience
- Driven, love trying new things, not afraid of feedback and love learning.
- An empathetic, friendly and fun attitude is an absolute must.
- Ability to work and think independently.
- 3-5 years' experience in a similar field is required, ideally E-Commerce background.
Nice to Have's
- Working knowledge of Shopify
- UX/UI Design knowledge
- Knowledge of Google Analytics reporting
- Basic print-design skills
- Coffee Knowledge is a plus
Desired Skills:
- Digital Marketing
- E-Commerce
- Marketing
About The Employer:
We are a fast-developing company with lots of potential for growth. Our Team is our biggest asset. We pride ourselves on an empathetic company culture, and take pride in our work and the quality of products we put out. We distribute a variety of coffee capsules brands locally via E-Commerce such as our own Store, Takealot Marketplace, Takealot Retail, Makro Marketplace and soon Amazon South Africa.
Our ideal candidate is highly driven, creative, shows high attention to detail, and works independently. If this is you, let's chat. We look forward to your application.
