Digital Campaign & Lead Strategist

About the position

Our client in the Insurance Industry has a vacancy available for a "Digital Campaign and Lead Strategist" to join their company. Position is based in Sandton. Salary: R45 000- R55 000 pm depending on experience.

• The Digital Campaign & Lead strategist role is responsible for developing and executing both short- and long-term multi-channel campaigns to generate qualified leads and enhance the sales pipeline within health insurance sectors.
• This role develops campaign strategies, creates and manages the lead generation, oversees the marketing budget, determines the optimal marketing mix, and prioritizes spending to maximize lead quality and conversion.
• The role will continuously refine and optimize strategies through various mediums, to ensure effective lead generation and return on investment.
• Lead Generation & Digital Campaign Management
• Analysis & Reporting
• Project Support & Event Management
• Marketing and Brand Activities

Minimum requirements:

• Bachelor’s degree in marketing, Digital Marketing, or a related field; postgraduate qualifications are preferred.
• Certifications in design and digital marketing are advantageous.
• Healthcare management or insurance-related certifications are a plus
• Expert level in META strategy
• Previous experience in aggressive lead generation campaigns
• Experience in building basic strategy for in Linkedin and Tik Tok aswell.
• Reporting and optimization
• Budget Management
• Excel
• Presentations
• Minimum of 5 years’ experience in digital campaign management and lead generation, ideally within insurance or a related field.
• Experience in digital design, lead generation, and campaign management, particularly in marketing insurance products.

Meta Skills Required:
Build Campaigns and Ads for lead generation
Tracking Pixel Installation
Building of Custom Audiences
Location Specific Facebook Ads Targeting
Lookalike Audiences
Competitor Research
Custom Reporting Metrics
Higher Quality Conversions
Ongoing Bid Improvement
Engagement Rate Optimization
Time-based Bid Improvements
Instagram Ads and Placements
Brand Awareness Campaigns
Facebook Ads Account Management and Account Auditing

Desired Skills:

• Digital Campaign and Lead Strategist
• Campaign Management
• Lead Genetration
• Meta