About the position
Digital Asset Manager (DAM Manager)
Department: Marketing
Reports to: Head of Creative
Role Overview
The Digital Asset Manager is responsible for managing the digital asset ecosystem, ensuring all marketing and locality-based content is stored, organized, and distributed efficiently.
This role oversees the full lifecycle of digital assets, supports new digital-related marketing projects, and optimizes the people, processes, and technology that enable effective brand asset management across the group.
The DAM Manager acts as the central custodian of the digital libraries, metadata structures, permissions, and usage rights—while partnering closely with marketing teams, agencies, IT, franchisees, and other internal stakeholders.
Key Responsibilities
People & Collaboration
- Champion user adoption of DAM tools across Marketing and Locality Marketing teams
- Provide stakeholder engagement during technology rollouts and process changes
- Develop and deliver training materials, guides, and support documentation
- Track user behaviour and identify opportunities to improve user experience
- Act as change manager and advocate for both the technology and end users
Process Management
- Develop, document, test, and continuously refine asset-related workflows
- Establish best-practice processes for asset creation, approval, storage, licensing, and archival
- Support implementation of new digital systems to streamline legacy processes
- Contribute to technology budgeting, forecasting, and resource planning
Technology & Governance
- Maintain the company's DAM platform, metadata structures, taxonomy, tagging rules, and permissions
- Monitor asset usage rights, expiry dates, file security, and compliance protocols
- Map and optimize automated workflows for efficiency and scale
- Manage high-value asset types, including photography, video, design files, and locality-specific content
- Track system adoption and external engagement with digital content where applicable
Skills & Competencies
- Strong technical aptitude and passion for digital tools
- Excellent communication and stakeholder management skills
- Highly organized with meticulous attention to detail
- Analytical, process-driven, and comfortable with data and reporting
- Creative problem solving, flexibility, and adaptability to change
- Project management capability with ability to prioritize effectively
- Customer-centric mindset with strong service orientation
- Leadership and coaching capability
Qualifications & Experience
- Bachelor’s degree in computer science, Information Systems, Digital Media, Graphic Design (Web & Digital), or related field (preferred)
- Experience with DAM and CMS systems, metadata, taxonomy, ADA standards, and SEO fundamentals
- Knowledge of digital rights management and web publishing best practices
- Working proficiency with:
- HTML / CSS, Java, Linux / Unix environments
- Apache, MySQL, PHP
- Adobe Creative Cloud
- Microsoft Office Suite
- Project management tools (e.g., Jira, Basecamp)
- Figma
- Creative AI tools
Ideal Candidate Profile
A structured, technology-savvy individual with strong people skills who can balance technical precision with marketing creativity.
They thrive in dynamic environments, champion digital efficiency, and ensure company's growing asset ecosystem remains secure, accessible, and consistently brand aligned across all touchpoints.
We are committed to locating the ideal job for you, so we kindly advise against paying for this service. There are no costs associated with securing employment with us.
Desired Skills:
- digital asset management
- business
- marketing
Employer & Job Benefits:
- Medical Aid and Provident Fund
