About the position
Use data to extract quantifiable insights from past trends and current conditions to increase profitability and improve efficiency
KEY RESPONSIBILITIES
Insights and Reporting
- Contribute to the design and creation of reporting strategies and templates
- Lead execution of complex reports, identifying patterns and trends, and translating insights into actionable recommendations
- Create and manage scalable reporting and dashboards to monitor marketing KPIs, highlight areas for improvement, and influence strategy
- Define key metrics for management reports with key stakeholders
- Develop a data, insights, and analytics roadmap to improve existing tools, processes, and journey towards full attribution
- Grow the volume of identifiable customers within digital channels and share data across channels for Omni-channel success
Data and Analytics Strategy
- Recommend improvements to data and analytics systems and platforms
- Lead projects related to digital marketing, driving insights and channel performance analysis
- Communicate findings effectively at all levels, from teams to executives
Stakeholder Engagement
- Identify stakeholders, understand their needs, and support communication of business information and decisions
- Collaborate with senior data analysts to establish reporting goals and data visualisation strategies
- Ensure high data quality and reliability of metrics
- Provide strategic advice on channel expansion, optimisation, and business growth
Digital Marketing Strategy and Roadmap
- Contribute to digital marketing strategy by providing insights for initiative implementation
- Use a data-driven approach to inform strategy, collating insights from analytics and other data sources
- Continuously improve digital data strategy to support business KPIs and digital asset performance
Data Exploration & Analysis
- Conduct research and select relevant information to analyse key themes and trends
- Provide insights and analytics to enable digital optimisation techniques
- Analyse landing page user journeys, UX, and AB testing to understand user intent and conversion paths
Continuous Improvement
- Review existing operations and implement innovation processes to generate new ideas
- Solve challenging business problems creatively and efficiently
- Use insights to drive innovative capabilities scalable across the business
- Support MarTech onboarding and implement solid processes
Personal and Organisational Capability Building
- Develop own capabilities through formal and informal training and coaching
- Maintain knowledge of technology, regulations, and industry best practices
- Identify team development needs, plan and implement actions to build capabilities
- Provide training or coaching in area of expertise to improve performance
Leadership and Performance Management
- Communicate local action plans and align team objectives with organisational strategy
- Develop and propose performance objectives; ensure achievement through performance management systems
- Manage and report on team performance, hold team members accountable, and implement corrective actions
- Ensure team training occurs on Omni-channel performance and ecosystem building
BEHAVIOURAL COMPETENCIES
- Balances Stakeholders: Anticipates and manages multiple stakeholder needs
- Communicates Effectively: Delivers clear multi-mode communications, listens carefully, and probes for insights
- Collaborates: Builds partnerships, solicits ideas, and gives credit generously
- Manages Complexity: Analyses and defines complex situations accurately
- Business Insight: Leverages business and market knowledge to drive initiatives
- Action Oriented: Takes on new opportunities and challenges with urgency and enthusiasm
- Optimises Work Processes: Focuses on continuous improvement and efficiency
- Persuades: Uses compelling arguments to gain support and negotiate effectively
- Decision Quality: Makes timely, effective, and compliant decisions
- Being Resilient: Rebounds from setbacks, maintains calm, and helps team move forward
- Cultivates Innovation: Encourages new ideas and innovative approaches
KEY SKILLS
- Reporting: Create relevant, effective reports and provide guidance to others
- Computer Skills: Advanced Excel, Google Marketing Platform, Facebook Business Manager, Data Studio, Qliksense, SEO/SEM/Display/Social, Google Tag Manager, PowerPoint, Microsoft Office Suite
- Data Collection and Analysis: Analyse trends to guide decision-making and provide guidance to others
- Verbal and Written Communication: Clear and effective communication, mentoring others in skills
- Planning and Organising: Plan, prioritise, and oversee activities to meet business objectives
- Policy and Procedures: Develop, monitor, and interpret policies in alignment with organisational objectives
- Presentation Skills: Communicate clearly and compellingly; provide guidance and training
- Attention to Detail: Maintain high accuracy and guide others
EDUCATION
- Grade 12 / SAQA Accredited Equivalent (Essential)
- Degree in relevant field (Essential)
- Postgraduate degree in relevant field (Advantageous)
EXPERIENCE
- 5+ years proven experience in business data analysis, insights, and marketing analytics (Essential)
- Experience leading impactful data-related or analytics projects and communicating findings visually (Essential)
- Experience collaborating with cross-functional teams across marketing, sales, finance, analytics, and engineering (Essential)
- Experience using and analysing large datasets (Essential)
- Experience using data to develop digital performance marketing strategies (Advantageous)
- Experience working in more than one business functional area (Advantageous)
ADDITIONAL INFORMATION
- SAQA Accredited Equivalent – applicants must provide certified evidence of qualifications meeting NQF levels
- Role requires maintaining compliance with industry regulations and fitness to operate in a financial services environment
Desired Skills:
- Communication
- Information Technology
- SAQA
