About the position
Location
- Cape Town, South Africa (on-site)
Salary & Benefits
- R35,000 - R50,000 per annum basic (experience dependent)
- Performance-based bonus
- 25 days holiday + bank holidays
- Opportunity to shape the future of AI marketing in a high-growth startup
Key Responsibilities
- Own and manage Zoho CRM campaigns, workflows, automations, and reporting
- Develop and deploy full-funnel marketing campaigns across email, web, social, and search
- Leverage AI tools and generative technology to optimise content, campaigns, and targeting
- Lead the transition from traditional SEO to GEO (Generative Engine Optimisation)
- Build, segment, and manage the marketing database to drive lead generation and engagement
- Analyse campaign performance, A/B tests, and attribution data to inform future strategies
- Write clear, compelling content for email, landing pages, and outbound messaging
- Collaborate with leadership and sales to align marketing goals with business growth
- Maintain clean data hygiene and CRM best practices
- Recommend and implement marketing automations and AI-powered enhancements
Essential Skills & Experience
- Proven experience managing Zoho CRM (campaigns, automation, segmentation, reporting)
- Strong track record in digital marketing campaign management and performance analysis
- Passion for artificial intelligence and its application in marketing
- Comfortable using AI tools for content creation, automation, and optimisation
- High level of confidence with marketing analytics, performance dashboards, and KPIs
- Strong written English and ability to create concise, targeted content
- Organised, proactive, and able to work independently in a fast-moving startup environment
Desirable
- Experience with generative AI platforms (e.g., ChatGPT, Jasper, [URL Removed]
- Knowledge of GEO (generative engine optimisation) and emerging digital trends
- Familiarity with B2B marketing, especially in the tech or consultancy sectors
- Experience integrating marketing workflows with sales teams
Why Join
- Be part of an ambitious, forward-thinking team building AI capabilities across sectors
- Help define the future of marketing in the age of generative AI
- Make your mark in a growing startup with the opportunity for rapid career development
- Enjoy a supportive culture that values autonomy, learning, and innovation
Desired Skills:
- Zoho CRM
- Experience with generative AI platforms
- Knowledge of GEO
- Familiarity with B2B marketing
About The Employer:
An exciting opportunity for a data-driven digital marketing professional to take full ownership of marketing operations, with a focus on Zoho CRM campaign management, AI-powered growth, and generative engine optimisation (GEO). The role requires someone who can drive strategy, automate outreach, and engage audiences across multiple channels, becoming the go-to expert for CRM and digital performance.
Employer & Job Benefits:
