About the position
Job Title: Dealer Principal (Automotive Trade)
Location: Sandton, Johannesburg
Salary: R60,000 – R80,000 per month (Negotiable based on experience)
Introduction
An established and reputable automotive dealership based in Sandton is seeking a dynamic, experienced, and results-driven Dealer Principal to lead their operations. This is a senior leadership role responsible for driving profitability, operational excellence, and customer satisfaction across all departments. The ideal candidate will have a strong background in automotive dealership management, with a proven track record of achieving sales and service targets while maintaining high standards of compliance and team performance.
Key Responsibilities
- Oversee the day-to-day operations of the dealership, including New and Pre-Owned Vehicle Sales, Workshop, Parts, and Finance & Insurance departments.
- Drive profitability through effective cost management, revenue generation, and strategic planning.
- Develop and implement business plans and marketing strategies to achieve sales and service targets.
- Maintain high levels of customer satisfaction and promote a customer-centric culture across the dealership.
- Ensure compliance with industry regulations, manufacturer standards, and internal company policies.
- Manage, mentor, and motivate department managers and staff to achieve optimal performance.
- Analyze financial reports and KPIs to monitor business performance and make data-driven decisions.
- Establish and maintain strong relationships with OEMs, suppliers, and key stakeholders.
- Monitor inventory levels, ensure stock availability, and manage vehicle ordering processes.
- Promote continuous improvement and innovation in dealership processes and service delivery.
Minimum Requirements
- Matric / Grade 12
- A Management Degree or Diploma (essential)
- Minimum 5 years of proven management experience within the automotive industry
- Strong leadership, interpersonal, and communication skills
- Excellent financial acumen and analytical ability
- In-depth knowledge of dealership operations and automotive industry standards
- A track record of successfully meeting and exceeding targets
- Valid driver’s license
Desired Skills:
- DP
- Management
- Dealer Principal
- OEM
Employer & Job Benefits:
