About the position
A leading European provider of natural and premium pet nutrition who is seeking to open up an office in Cape Town is seeking a Data & Retention Manager who will the lead customer data strategy, customer analytics, pricing and margin analysis, and end-to-end CRM operations.
Responsibilities:
- Strategy & Segmentation: Develop and execute customer data strategy across all brands; define customer segmentation and audience criteria.
- LTV & Attribution: Build and maintain LTV models, cohort analyses, customer attribution, and journey tracking.
- Reporting & Dashboards: Maintain consolidated corporate and brand-level reporting dashboards, manage data refreshes, and handle ad hoc analyses.
- Pricing & Margin Insights: Model product, brand, and customer segment margins; analyze price elasticity and promotional impacts to inform pricing decisions owned by the Head of Commercial.
- Data Review Ownership: Chair the regular Data Review meeting (attendees: Head of Marketing, Head of Commercial, Brand Leads); set agendas, present margin and customer insights, and drive actionable decisions.
- Send Calendar Management: Maintain the master email deployment calendar across all channels to prevent audience fatigue, optimize send volume, and spot campaign opportunities.
- Campaign Deployment: Brief the CRM agency and execute segmentations and deployments for B2C (authorized by Brand Leads) and B2B (authorized by PR & Communications) email sends.
- Lifecycle Automation: Lead full-lifecycle automation strategy and continuous optimization (welcome, post-purchase, browse abandonment, win-back, loyalty). Collaborate with Brand Leads to align flows with brand positioning.
- Agency Management: Serve as the sole point of contact for the CRM agency—managing briefs, timelines, creative feedback, and technical builds.
- Leverage AI tools daily to analyze customer data, forecast LTV scenarios, sharpen customer segmentations, assist in margin modeling, and optimize reporting workflows.
Minimum Requirements:
- Analytical & Strategic: Able to translate complex data sets into high-impact business decisions and recommendations.
- Meticulous & Organised: Strong attention to detail regarding data integrity, cross-functional timelines, and agency workflows.
- AI-First Mindset: Actively integrates AI into daily analytics, workflow automation, and predictive modeling.
- Experience: 4+ years in data, customer, or marketing analytics, with proven expertise in e-commerce, retention, and lifecycle management.
- Platform & Tools: Deep proficiency with analytics dashboards, CRM/marketing automation platforms, and email deployment systems.
- Technical Skills: Strong background in SQL (or similar data query languages) and hands-on experience applying AI tools to business intelligence.
- Education: Bachelor’s degree in Mathematics, Computer Science, Business Analytics, or equivalent practical experience.
Benefits:
Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [Email Address Removed].com
Desired Skills:
- Data & Retention Manager
- Data & Retention Manager
- Data & Retention Manager
