Customer Service Agent - WhatsApp Bookmaker (UK Licensed)

About the position

Customer Service Agent - WhatsApp Bookmaker (UK Licensed)

Be the Voice of a Fast-Growing UK Bookmaker - WhatsApp-Based Sports Betting

Cape Town | Market Related | Full-time | Shift-based (Including Evenings & Weekends)

About Our Client

Our client is a dynamic UK-licensed bookmaker revolutionising the betting experience by operating directly through WhatsApp. With an emphasis on speed, accuracy, and customer care, they're reshaping how punters place bets and engage with betting services. As their Cape Town-based operations grow, they're expanding their customer service team to meet increasing demand.

The Role: Customer Service Agent

This is a fast-paced, on-site role (with some remote flexibility) for a detail-oriented customer service professional who thrives in the betting industry. You'll be the first point of contact for clients via WhatsApp, providing expert assistance with betting queries, odds quoting, and bet placements. Your goal is to ensure a smooth, friendly, and compliant experience for every user.

Key Responsibilities

• Communicate with clients via WhatsApp in a professional, timely, and accurate manner
• Quote betting odds and confirm markets using internal systems (ABETA)
• Place and process bets efficiently using the back-end platform
• Provide real-time balance updates and transaction confirmations
• Resolve account and betting queries with clarity and compliance
• Escalate unusual betting activity or customer issues to management
• Maintain accurate logs of all chats, transactions, and interactions
• Adhere strictly to UKGC regulations and company standards
• Work shift-based hours, including evenings and weekends

About You

• Minimum 1-2 years of experience in gambling or online betting customer service
• Worked with companies like Hollywood Bets, Betway, BetOlimp, [URL Removed] etc.
• Strong written communication skills (fluent, professional, and clear)
• No strong accent- able to represent the UK market comfortably
• High attention to detail with strong numerical skills
• Solid understanding of betting markets, terminology, and odds formats (fractional/decimal)
• Comfortable using CRM systems and multitasking across digital platforms
• Familiarity with ABETA is advantageous (training provided)
• Cape Town-based and fully flexible to work rotating shifts (9am - 10pm, 7 days a week)

Desired Skills:

• Customer Service
• Client Support
• Operations
• Live Support
• Risk & Compliance
• Technical Support
• Product Knowledge
• Online Gambling
• Sport Betting