About the position
Our client based in Midrand, Gauteng is seeking a Customer Marketing Manager to join their team. As a Customer Marketing Manager – Spirits, you will be the vital link between brand marketing and sales, driving customer-centric initiatives to grow our premium brands. With a focus on strategic alignment, impactful execution, and fostering collaboration, you’ll deliver exceptional shopper experiences while achieving commercial goals.
Strategic Alignment & Campaign Development:
- Align customer marketing plans with brand objectives to ensure seamless execution across channels.
- Develop and implement campaigns tailored to target segments, outlets, and activations.
- Collaborate with stakeholders to create tools and materials supporting brand and sales strategies.
Campaign Execution & Standards:
- Lead the execution of customer campaigns, promotions, and events across on-trade and off-trade channels.
- Ensure timely delivery of POSM and adherence to regulatory standards while tracking and responding to competitor activities.
- Monitor KPIs, conduct post-campaign evaluations, and refine execution processes to enhance outcomes.
- Collaboration with execution partners to drive in field execution.
Channel & Customer Engagement:
- Work with sales teams, key accounts, and channel leads to optimise product placement and meet evolving customer needs.
- Build strong relationships with internal teams, external partners, and creative agencies to ensure alignment and collaboration.
- Actively contribute to Companies guidelines for best practices in execution.
Performance Measurement & Reporting:
- Report on campaign performance, ROI, and insights to align with business goals.
- Evaluate promo effectiveness to optimize resource use and drive future improvements.
- Manage budgets to ensure strategic alignment and transparent expenditure tracking.
Cross-Functional Leadership & People Development:
- Lead and motivate teams, setting performance KPIs and ensuring high-quality execution.
- Mentor and develop team members, fostering collaboration and professional growth.
OUR IDEAL CANDIDATE:
- A passion for customer marketing within the liquor industry with commercial acumenand adaptability.
- Strategic thinker with excellent project management, planning, and organisational skills.
- Strong interpersonal and communication abilities, capable of leading and influencing across teams
SKILLS & QUALIFICATIONS REQUIRED:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years in sales/trade marketing in FMCG, ideally within premium drinks or liquor.
- Strong project management skills
- Proficiency in data tools (e.g., SAP, Nielsen, QlikSense)
Please note only shortlisted candidates will be contacted.
Desired Skills:
- customer marketing
- Management
- project management
