Email Marketing Specialist

About the position

Are you passionate about crafting compelling customer experiences? We're seeking a skilled individual to spearhead full-funnel customer journey strategies, from ideation to implementation across platforms. Your role will involve closely monitoring and optimizing these journeys to meet and exceed KPI targets.
Beyond customer journeys, you'll collaborate with management to refine CRM strategies, leveraging market insights and historical data. Additionally, you'll contribute to general marketing administration, constantly seeking process improvements for greater efficiency
Required nature of experience:

• Business to Consumer marketing.
• Experience in international markets.
• Experience with customer journey strategy development, reporting and implementation with a focus on emails.

Skills and Knowledge (essential):

• Customer journey strategy development
• Customer journey implementation, testing and reporting
• Data analysis 
• Customer journey insight generation and optimizations
• GA4 (Google Analytics 4)
• Marketing Cloud (Salesforce marketing tool)
• MailChimp
• Competitor analysis
• Proficient in Google Suite

Essential Competencies:

• Embracing Change
• Checking Things
• Documenting Facts
• Producing Output 
• Meeting Timescales
• Managing Tasks
• Taking Action
• Interpreting Data

Desired Skills:

• Marketing
• Customer Jouney Stategy Development
• Google Analystics
• CRM

Employer & Job Benefits:

• Pension Fund
• 13th Cheque