About the position
Package & Remuneration
JOB DESCRIPTION
As a campaign specialist within TFG's Customer & Loyalty team, you will be responsible for the day-to-day execution of direct marketing campaigns across various digital marketing communication channels. You will contribute to driving effective customer communication strategies across the group by working closely with TFG's various brand marketing teams to deliver the right message to the right customer at the right time through the right channel.
Key Responsibilities:
- Work collaboratively with stakeholders to understand their business & marketing objectives, and how those translate into direct marketing campaigns that meet customer expectations.
- Engage with marketing teams to understand their marketing calendar and objectives.
- Work with analysts to understand the customer and identify key opportunities and segments to communicate to for best ROI.
- Interrogate the campaign plan to understand what is required from a data, technology, and design perspective to successfully execute direct marketing communications across channels.
- Use Martech tools to create, build & execute direct marketing campaigns across multiple channels, according to the agreed brief and on deadline.
- Select relevant customers while applying policy, business, and consent rules per channel.
- Build, test and execute the communication per channel (SMS, Email, etc).
- Ensure that the campaign is efficiently built to the agreed standards and that tests are designed and implemented correctly.
- Perform detailed QA checks per communication per channel to ensure that any personalisation is applied accurately, links work as intended and where relevant, images pull through correctly.
- Execute the campaign as per the agreed schedule and within SLA.
- Conduct post campaign analysis and report back the campaign performance.
- Create accurate campaign reports using standardised reporting methodology.
- Interpret and aggregate report findings. Ensure that the findings are understood by marketing teams.
- Work with analysts to conduct deeper analysis when needed. Understand and present the analysis back to relevant stakeholders.
- Use campaign results and analysis to influence and improve future direct marketing campaign performance.
- Suggest continuous platform improvements and contribute to the ongoing development, maintenance, and success of the Group's direct marketing platform.
- Understand new channels and drive testing and integration with existing platforms.
- Build, monitor, and support the implementation of future automated journeys across multiple segments and audiences to enhance customer communication across channels and touchpoints.
Qualifications and Experience:
- Relevant BCom/IT/IS Degree or Diploma
- 5+ years of experience in a direct marketing / CRM execution team.
- Experience with Martech platforms such as Salesforce, SAS, Bloomreach, Braze, Adobe, etc.
- Experience with data extraction, campaign fulfilment, business analysis, project management, and report automation highly beneficial.
- Experience in the automation of campaign processes.
- Experience and familiarity with HTML / Liquid / Jinja / Python is advantageous.
Skills:
- A critical thinker with strong attention to detail and problem-solving skills.
- Communicate effectively, can comfortably influence, and has strong written and verbal communication skills.
- Excellent time & project planning skills
- Above average computer literacy for both Office 365, any CRM software & or Marketing Automation software & Everlytic/Bloomreach.
- An understanding of Agile methodology.
Behaviours:
- Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets
- Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
- Plans and Aligns - develops plans and prioritises initiatives that align to the organisational goals and objectives
- Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
- Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth
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Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
ABOUT US
Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We're a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry.
We're the designers, the makers, the shakers and the teams behind the scenes.
Are you with us?
