About the position
CRM Executive (iGaming)
Position: CRM Executive
Seniority Level: Mid-Level - Salary dependant on level of experience.
Industry: iGaming
Employment Type: Full-time
Location: Johannesburg, South Africa
Key Skills
- Exceptional customer service and problem-solving abilities
- Strong written communication skills
- Analytical and data-driven mindset
- Numeracy and attention to detail
- Proficiency in Microsoft Office
Key Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field
- Proven experience in CRM or customer engagement roles
- Experience crafting compelling marketing or promotional content
Overview & Purpose
Join this phenomenal Gaming Team ; a leading online casino, as a CRM Executive and play a pivotal role in shaping customer relationships, driving engagement, and enhancing player retention.
This position is ideal for a creative and analytical professional passionate about the iGaming industry. You'll collaborate with cross-functional teams-including Acquisition, Games, Product Development, Player Development, Design, and Customer Support-to align CRM strategies with business objectives and deliver exceptional player experiences.
Key Responsibilities
- Develop and implement CRM strategies to boost customer engagement, retention, and lifetime value.
- Segment and analyze customer data to identify trends, behaviors, and opportunities for personalized marketing.
- Plan and execute multi-channel campaigns to maximize player engagement and product interaction.
- Collaborate with teams to ensure seamless campaign execution, including copywriting, design, and game offerings.
- Monitor campaign performance using tools like Xtremepush and Optimove, adjusting strategies for optimal results.
- Conduct A/B testing to refine campaigns and improve engagement metrics.
- Ensure an omnichannel approach, leveraging real-time and onsite messaging to enhance communication.
- Stay informed about industry trends and competitor activities to innovate and adapt CRM strategies.
Essential Criteria
- Strong analytical skills with experience in data analysis and reporting tools.
- Excellent communication and interpersonal skills, both written and verbal.
- Proficiency in CRM software (e.g., Xtremepush, Optimove).
- Creative thinker with a track record of developing innovative marketing strategies.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Desired Skills
- Knowledge of regulations and compliance within the online gaming industry.
- Experience in the iGaming or gambling sector.
- Familiarity with loyalty programs and customer segmentation techniques.
- Understanding of player psychology and behavior.
Person Specification
- Self-motivated, energetic, and customer-focused.
- Strong relationship management and decision-making abilities.
- Innovative mindset with a "think outside the box" approach.
- Professional demeanor, with the ability to handle sensitive information discreetly.
- Target-driven with a strong work ethic and attention to detail.
Reporting Line
Managerially accountable to the Head of CRM.
This role offers a unique opportunity to make a meaningful impact in a fast-growing industry, combining creativity, strategy, and data to deliver exceptional player experiences and drive business success.
Desired Skills:
- CRM
- Email Marketing
- Online marketing
- Data Analysis
- loyalty programmes
- Affiliate marketing
Desired Qualification Level:
About The Employer:
- 10 Years established
- Entrepreneurial start up mindset
- Hybrid model - 4 x days at office , one day at home
Employer & Job Benefits:
