About the position
The Creative Communications & Brand Specialist (Digital & Brand) is responsible for protecting, developing and enhancing clients Integrated brand through the delivery of innovative, high-quality and commercially focused visual communication across all business divisions. The role ensures that every communication, whether digital, printed or multimedia, consistently reflects the clients Corporate Identity while supporting business growth, customer confidence, operational excellence and employee engagement.
The incumbent provides end-to-end creative services across graphic design, website development and management, multimedia production, digital marketing support, internal communications, presentation design and AI-assisted content creation. The role requires the ability to translate business objectives into compelling visual communication that supports sales, marketing, recruitment and operational initiatives while maintaining the highest standards of creativity, professionalism and brand governance.
The role is also responsible for supporting the planning, coordination and execution of corporate events, exhibitions, conferences, customer engagement initiatives, internal functions and brand activations. The incumbent will ensure that all events are professionally coordinated, visually aligned to the clients Corporate Identity and successfully deliver the desired customer, employee and stakeholder experience.
The successful incumbent will demonstrate:
- Exceptional creativity and conceptual thinking.
- Advanced graphic design and visual communication capability.
- Strong website design, development and content management expertise using WordPress.
- Professional photography, videography and video editing capability.
- Experience using AI-enabled creative technologies to improve productivity and innovation.
- Excellent project planning and organisational capability.
- Strong stakeholder engagement and communication skills.
- High levels of accountability and ownership.
- The ability to remain calm and productive under pressure.
- Adaptability within rapidly changing operational environments.
- Strong commercial awareness and customer focus.
- A commitment to client's values of Integrity, Accountability, Urgency and Excellence.
The role ensures:
- Consistent application of clients Corporate Identity across all communication platforms.
- Protection and enhancement of the client's brand.
- Delivery of professional, innovative and commercially relevant creative solutions.
- Effective management of the organisation's digital presence and corporate websites.
- Development of engaging marketing collateral supporting sales and business development.
- Professional multimedia production including photography, videography and video editing.
- Effective internal communication supporting employee engagement.
- Adoption of emerging technologies, including AI-enabled creative tools, to improve productivity and communication effectiveness.
- High-quality presentation material for Executive Management and business stakeholders.
- Professional management of digital assets and creative resources.
- Strong stakeholder engagement and responsive creative service delivery.
- Continuous improvement of creative processes, communication standards and brand governance
Key Performance Areas (KPAs)
Brand Management & Corporate Identity
- Act as the custodian of the Clients Corporate Identity, ensuring that all internal and external communication consistently reflects approved branding standards.
- Maintain and protect the integrity of the client's brand across all communication channels, ensuring consistency in messaging, visual identity and presentation.
- Develop and maintain branded templates, marketing collateral and communication standards that support consistency across the organisation.
- Review creative work for compliance with Corporate Identity guidelines before publication or distribution.
- Ensure that all creative output reflects professionalism, accuracy and the quality standards expected of clients Integrated.
- Support the ongoing development and refinement of Corporate Identity guidelines where required.
- Promote brand awareness and consistency throughout all business divisions.
- Identify opportunities to strengthen the client's brand through innovative creative solutions and enhanced visual communication
Graphic Design & Creative Development
- Design and produce high-quality marketing material supporting sales, recruitment, operations and corporate initiatives.
- Develop brochures, flyers, banners, posters, advertisements, social media content, promotional material and corporate documentation.
- Produce print-ready artwork suitable for commercial production.
- Design visual communication that effectively supports business objectives while maintaining creativity and brand consistency.
- Develop concepts from initial briefing through to final production.
- Ensure that creative work is completed accurately and within agreed deadlines.
- Apply strong typography, layout, colour theory and visual hierarchy principles to all creative output.
- Manage multiple creative projects simultaneously while maintaining exceptional quality standards.
- Continuously improve creative standards by adopting new design techniques and emerging industry trends
Website Design, Development & Management
- Develop, manage and maintain the Clients corporate websites using WordPress and approved website development platforms.
- Ensure website content remains current, relevant and aligned with business objectives.
- Weekly update of recruitment vacancies on website.
- Implement website enhancements that improve user experience and support lead generation.
- Optimise website functionality, navigation and content presentation.
- Coordinate updates relating to products, services, careers, campaigns and corporate information.
- Monitor website performance and identify opportunities for continuous improvement.
- Work closely with external developers where specialist technical support is required.
- Ensure websites accurately represent the client's brand and maintain a professional online presence.
Multimedia Production
- Produce professional photography supporting corporate events, marketing campaigns, operational activities and internal communication.
- Capture high-quality video content for promotional, training and communication purposes.
- Edit video content using professional editing software to produce engaging multimedia communication.
- Develop multimedia assets supporting recruitment, customer engagement and marketing initiatives.
- Ensure all multimedia content aligns with Corporate Identity standards and communication objectives.
- Maintain an organised digital library of photography, video and multimedia assets.
- Recommend innovative approaches to multimedia storytelling that strengthen the client's brand.
Digital Marketing & Social Media Support
- Develop creative content supporting paid and organic digital marketing campaigns.
- Design engaging social media content across approved digital platforms.
- Assist with the creative execution paid and organic social media campaigns.
- Produce visual assets that support lead generation and brand awareness initiatives.
- Collaborate with stakeholders to develop digital campaigns aligned with business priorities.
- Monitor creative effectiveness and recommend improvements to campaign engagement.
- Ensure digital content remains visually compelling, relevant and aligned with evolving market trends.
- Support the continuous improvement of client's digital presence through innovative content and effective visual
AI, Digital Innovation & Emerging Technologies
- Drive innovation by identifying, evaluating and implementing emerging creative technologies that improve the efficiency, quality and effectiveness of marketing and communication activities.
- Utilise approved Artificial Intelligence (AI) platforms to enhance content creation, design workflows, image generation, copywriting, video production and creative ideation while ensuring all output remains aligned with the client's brand and communication standards.
- Apply AI technologies such as ChatGPT, Freepik AI, Magnific, Runway ML and other approved platforms to improve productivity, accelerate project delivery and enhance creative capability.
- Continuously research emerging trends in digital communication, design, multimedia production and AI to ensure clients remain innovative and competitive.
- Recommend practical technology solutions that improve collaboration, creative execution and stakeholder experience.
- Ensure that AI-generated content is reviewed, refined and quality assured before publication or distribution.
- Promote ethical and responsible use of AI technologies while maintaining originality, authenticity and professional standards.
- Support the continuous digital transformation of the Marketing function through innovation and process improvement.
Stakeholder Engagement & Creative Partnership
- Build and maintain strong working relationships with stakeholders across all business divisions, providing responsive, professional and commercially focused creative support.
- Consult with stakeholders to understand business objectives, communication requirements and project outcomes before commencing creative work.
- Translate business concepts and operational requirements into engaging visual communication that supports strategic objectives.
- Provide professional advice regarding branding, design, communication and creative best practice.
- Manage stakeholder expectations by communicating realistic delivery timelines, project status and competing priorities.
- Ensure all creative requests are managed professionally, accurately and within agreed service levels.
- Respond positively and constructively to feedback, incorporating amendments efficiently while maintaining quality standards.
- Establish credibility as a trusted creative advisor who consistently delivers value through innovation, professionalism and reliability.
- Foster collaborative relationships that encourage proactive communication and continuous improvement.
Creative Project Management & Delivery
- Manage multiple creative projects simultaneously across numerous business divisions while maintaining exceptional organisational standards.
- Prioritise competing work requests according to business requirements, operational urgency and agreed deadlines.
- Develop project plans, schedules and delivery milestones that ensure work progresses efficiently from concept through to completion.
- Monitor project progress continuously and proactively identify risks that may impact delivery.
- Maintain accurate records of creative work, project status and outstanding deliverables.
- Ensure projects are delivered on time, within agreed specifications and to the highest quality standards.
- Demonstrate flexibility by reprioritising work in response to urgent operational requirements while ma
