Creative brand specialist

About the position

Please note:
The Candidate must be able to provide a design portfolio for submission to the client.

Key Responsibilities

• Brand Strategy & Positioning
• Translate the company's positioning into actionable brand narratives and messaging across verticals and regions.
• Support the refinement of brand value propositions for specific markets, industries, and customer personas.
• Work with senior leadership to localise and scale the brand positioning internationally.
• Ensure brand messaging stays future-fit, relevant, and connected to evolving business objectives.
• Brand Management & Governance
• Maintain and enforce brand guidelines across all channels, regions, and partners.
• Align brand implementation with broader marketing and business goals.
• Conduct audits to ensure brand consistency in internal and customer-facing materials.
• Provide brand input for business development, partner onboarding, and product packaging.
• Hands-on Creative Design
• Create, adapt, and deliver high-quality design assets (digital, print, presentations, social, events, campaigns, etc.).
• Develop and maintain a scalable library of brand templates, toolkits, and collateral.
• Translate brand strategy into visually compelling concepts and campaigns.
• Design for both internal (employee/culture) and external (customer/partner) initiatives.
• Creative Oversight & Collaboration
• Brief, review, and sign off on designs from creative teams (internal/external).
• Provide strategic and tactical creative direction to ensure visuals reflect brand tone and market positioning.
• Manage the review and QA process for digital, print, and environmental branding assets.
• Collaborate closely with digital, content, marketing, and product teams.
• Campaign Development & Rollout
• Partner with Marketing to conceptualise, design, and execute brand-led campaigns.
• Ensure campaigns align with the company's identity, tone, and value proposition.
• Adapt and refine messaging and creative for cross-market and regional relevance.
• Internal Brand Culture
• Build internal engagement around brand values through visual storytelling, campaigns, and recognition programmes.
• Partner with People & Culture to integrate brand into employee experience initiatives.
• Partner & International Branding
• Support partner branding and co-branding efforts to align with the company's standards.
• Provide design tools, templates, and guidance to regional/international partners.
• Work with resellers and agencies to ensure correct brand implementation globally.
• Brand Assets
• Coordinate design and branding for internal and external events.
• Maintain and update a library of scalable brand templates and assets.
• Manage inventory and fulfilment for branded assets, corporate wear, and promotional items
• Digital Presence & Social Media Branding
• Design and oversee branding consistency across all digital channels, including social media, email, and website.
• Work with digital and content teams to ensure visual and verbal identity are unified across platforms.
• Innovation & Scalability
• Identify opportunities to evolve the brand toolkit, creative processes, and improve brand accessibility.
• Proactively drive improvements in brand and creative governance systems.

Qualifications
Education:

• Bachelor's degree in Graphic Design, Visual Communication, Branding, Marketing, or a related field.
• A postgraduate qualification in Branding or Marketing is a plus but not required.

Experience:

• 3+ years of experience in a design, brand, or creative role (agency or client-side).
• Proven track record in building and evolving brand identity and campaigns.
• At least 2 years' direct, hands-on design experience for digital and print.

Skills & Competencies:

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects or Premiere a plus).
• Strong visual and conceptual thinking, with a portfolio showcasing design and brand work.
• Solid understanding of brand strategy, positioning, and brand governance.
• Excellent communication and project management skills.
• Collaborative mindset; ability to work with cross-functional and cross-regional teams.
• Detail-oriented, quality-driven, and deadline-focused.

Reporting Line

• Reports to: Head of Marketing & Brand

What Success Looks Like

• The company's brand is consistently and compellingly expressed in all design and communication.
• Creative assets are delivered on time, at a high standard, and drive brand engagement.
• Brand guidelines are upheld and continuously evolved for market relevance.
• Positive feedback from internal stakeholders, partners, and customers.

***Salary - R40,000.00 - R55,000.00 (Negotiable, based on skills, experience and in relation to current package)

Desired Skills:

• Creative
• Brand Specialist

About The Employer:

Position Overview:
The Creative & Brand Specialist plays a pivotal role in developing, expressing, and reinforcing the company's brand positioning across all touchpoints. This mid-level position combines hands-on design expertise with brand strategy and governance responsibilities. The ideal candidate brings a passion for design, a sharp sense of brand building, and the ability to execute as well as guide creative output. The Creative & Brand Specialist will report to the Head: Marketing and Brand.