Copywriter- TFG Beauty at The Foschini Group

About the position

Package & Remuneration
JOB DESCRIPTION

Key Responsibilities:
• The role in collaboration with the Marketing Team, will be responsible for creating awareness, attracting new Customers, engaging and retaining current Customers whilst supporting the Beauty Brands, the Beauty Private Label and Branded Beauty strategies.
• Responsible to outline Brand Tone Guidelines & hold the brand tone of voice across all marketing channels.
• Collaboration with the creative team to supply seasonal and campaign concept rationale and thread of storytelling in order to create compelling and engaging marketing campaigns to support business strategy & objectives.
• Supply copy in-line with campaign messaging for all marketing assets, including but not limited to: Homepages (optimizing SEO), Email, Social Media assets & captions, SMS, WhatsApp.
• Assist Brand Manager with Brand PR outputs, including Press Releases, Event presentation notes & scripts for content.
• Attract new customers & engage current customers through copy across all marketing channels.
• Support reactive trade decisions with offer copy for flexible implementation

• Working closely with the TFG Beauty Product Development team for all packaging & product copy requirements
• Be abreast of Consumer and competitor trends and insights into trending captions, Vernac, brand relevant conversations.

Qualifications and Experience:
• 2 years of experience minimum
• Digital marketing experience
• Beauty or media background is preferred

Skills:
• Excellent communication skills
• Excellent copywriting skills
• Creative & Conceptual skills
• Passion to be a part of a leading fashion & beauty brand

Behaviours:

• Communicates Effectively - conveys information and communicates ideas in a clear, concise & impactful manner
• Customer Focus - understands, anticipates, and meets the needs and expectations of customers
• Decision Quality - consistently makes timely, well-rounded and informed decisions
• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
• Optimizes Work Processes - assesses and improves the efficiency, effectiveness,& quality of various work processes
• Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act

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ABOUT US

Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We're a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry.

We're the designers, the makers, the shakers and the teams behind the scenes.

Are you with us?

ABOUT THE TEAM

Good value smart, casual, denim, leisurewear, accessories, lingerie, footwear, cosmetics, fine jewellery, and kidswear, Foschini is renowned for its fashionable and contemporary clothing in a modern environment.