Copywriter (Hospitality)

About the position

Bring Stories to Life in a Leading Hospitality Brand
Marketing & Communications | Tourism & Hospitality | Based in Cape Town

About Our Client
My client is a well-established South African tourism and hospitality group, known for delivering premium guest experiences through attention to detail, high standards, and a culture of continuous improvement. With a focus on employee growth and development, the company offers dynamic career paths, exciting challenges, and a supportive environment where creativity and innovation are valued.

If you are passionate about travel, experiences, and storytelling, and want to contribute to a brand that goes the extra mile for guests, this opportunity is tailor-made for you.

The Role: Copywriter
As the Copywriter, you will play a central role in shaping the brand's voice across multiple platforms. You'll create compelling written content for marketing campaigns, websites, guest communications, and brand collateral. Drawing on your creativity and understanding of audience behavior, you'll help drive engagement and build brand loyalty. From concept to execution, your content will align with strategic objectives while capturing the essence of the client's diverse hospitality offerings.

Key Responsibilities

• Craft persuasive, original copy for digital and print marketing campaigns
• Collaborate with design, sales, and marketing teams to bring creative concepts to life
• Write and edit website content, social media captions, newsletters, brochures, and more
• Conduct market research to stay ahead of industry trends and guest expectations
• Ensure consistency in tone, voice, and messaging across all content
• Contribute to brainstorming sessions and campaign ideation
• Refine messaging based on performance insights and customer engagement data
• Maintain strong brand alignment across multiple properties and services

About You

• Matric (Grade 12) is essential
• 2-3 years of experience in a similar content, marketing, or communications role
• Exceptional writing and verbal communication skills
• Highly creative, with the ability to generate fresh, engaging ideas
• Proficient in Microsoft Excel and content planning tools
• Passionate about hospitality, guest experience, and the travel industry
• Collaborative and able to work across departments
• Organised, detail-oriented, and able to manage multiple deadlines
• Comfortable working in a fast-paced, high-performance environment

If you're ready to create content that inspires, informs, and drives results within a top-tier hospitality brand, this is your opportunity to grow your career.

Desired Skills:

• Website Copy
• Copywriting
• Content Writing
• Digital Content
• Website content
• Creative writing
• Branded Content