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The Focus Group

Commercial Sales Manager - FMCG

The Focus Group

  • R50,000 - R60,000 per month
  • Permanent Management position
  • Cullinan
  • Posted 07 Oct 2025 by The Focus Group
  • Expires in 34 days
  • Job 2624127
Apply Now

About the position

Our Client has a state of the art AgriTec Farming and Distribution facility based in the East Rand, Gauteng, supplying top quality fruits and vegetables to the main Retailers'and QSR Distribution Centres and smaller independent retailers. Their operations value chain extends from Agriculture to Harvesting to Packaging and Distribution.

Location: East Rand Gauteng

Reporting to: General Manager

Travel: Yes, within the location of the Client DCs; and from time to time nationally

Job Purpose

Our Client is looking for a Commercial Sales Manager who, together with a small team of Sales Representatives, is responsible for ensuring the ongoing service delivery expectations to existing key accounts in accordance with the Service Delivery Agreement is met. And the incumbent is responsible for new business development expansion of markets/customers/new channels/New products e.g. own farmstall, e-commerce.

Job Responsibilities

The responsibilities will include the normal duties bestowed upon a Sales Manager not limited to only the duties set out hereinafter:

  • Tracking of daily, weekly, monthly performance stats to SLA such as:
    • Orders v Retail plan
    • Orders v Delivery per customer
    • Orders v GRN by customer
    • Sales MoM and YoY per customer
  • Checking in with Logistics on accuracy of daily orders for all customers
  • Checking customer cost prices to ensure accuracy.
  • Offering all customers extras every morning after daily stock taking.
  • Daily checking of market prices to ensure alignment with the correct price from Retailers.
  • Ensuring customer orders are based on the Farm’s Growing Programme (GP).
  • Ensuring handover of daily orders to the Production Manager.
  • Submission of daily shortfall to all retailers before 11h00.
  • Daily submission of delivery schedule for customers like Pick n Pay Delivery centre.
  • Assist Production in prioritizing customer base on daily short.
  • Reporting daily sales to the CEO
  • Checking total orders vs Sales.
  • Assisting packaging store with weekly orders.
  • Daily meetings with different buyers from different retailers.
  • Ensure market growth of 10% minimum per year.
  • Increase client portfolio of the farm.
  • Find solutions for selling in a most responsible manner for 2nd grade and extra products.
  • Ensure achievement of budget.
  • Manage P&L
  • Negotiate maximum prices with Retailers and other Customers.
  • Source new business development opportunities that may include – new markets, new customers, new products, new channels (Company owned farm-stalls, e-commerce, etc)
  • Marketing initiatives associated with marketing the Client’s products and services
Job Responsibilities

  • Relevant degree or related tertiary qualifications
  • At least 5 to 10 years sales experience in the FMCG industry with B2B sales, with preference for experience in selling and marketing fresh produce to retailers with networks in the respective Retailers’ Distribution Centres and at Head Office.
  • At least 2 years supervising a small sales team
  • A proven sales track record in FMCG or related industry
Remuneration

  • Basic of R50K which will be reviewed after probation period
  • The person will get a cellphone allowance of R1,200 – for sales it is higher
  • Equivalent of 120litres of diesel per month, depending on function
  • Laptop
  • Daily lunch
  • Weekly vegetables

Desired Skills:

  • Agriculture
  • Analytical
  • Business Development
  • Operational Planning
  • Retail Management
  • Sales
  • Sales Management

About The Employer:

The role is with one of the top innovative AgriTec businesses – providing fresh vegetables to the larger and smaller independent Retail Chains and Stores as well as into Fast Food (QSR) IndustryThe Role reports into the General Manager and leads a small team of sales reps. The Client is based in the East Rand, Gauteng. The remuneration details are provided in the JD (not sure if these align with current package)The Client’s operations activities include:

  • large scale farming using hydroponics and conventional farming techniques
  • procurement of produce (supporting selected independent farmers)
  • state of the art processing, packaging, logistics and distribution (carried out under strict cold chain management) to Retailers’ and QSRs’ Distribution Centres and to the Independent Stores directly

Employer & Job Benefits:

  • Basic
  • Fuel
  • Commission
  • Benefits

Apply Now

The Focus Group

About the agency

THE FOCUS GROUP was formed in 1989 and has offices in Johannesburg and Cape Town. We are a full service Human Resource Consulting Company, encompassing Black Empowerment joint venture partner Focus Kamoso, and offering a comprehensive range of integrated recruitment, assessment, employee relations, training and development, HR, employee benefit and payroll management services to a wide range of South African, African and international business organisations. Our commitment is to enter into a partnership with you, the Client, which adds value to your business and profit to your bottom line, by tailoring solutions that assist you to • Source, assess and select the best possible human resources. • Design and implement competency based training programmes, which ensure that your employees are capable of delivering the service excellence that your clients demand, and the competitive edge which you seek to maintain. • Create a business environment in which you manage change to your advantage and an organisational climate that allows your team to perform to its maximum potential. • Design employee benefit and remuneration structures which ensure that your people take ownership of your business and which protect you against losing your most valuable resource to your competition. • Implement an employee relations framework that promotes workplace harmony and minimises the occurrence of disruptive legal disputes.

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