About the position
We are seeking an experienced Group Marketing Manager to lead and execute dynamic marketing strategies within the automotive or retail industry.
This role is ideal for a results-driven marketing professional who thrives in a fast-paced, customer-centric environment. The successful candidate will oversee brand management, digital marketing, advertising, lead generation, and customer retention while ensuring alignment with the company's strategic objectives. If you have a passion for innovation, data-driven decision-making, and a proven track record of driving brand success, we invite you to apply.
Location: Sandton, Johannesburg
Minimum Qualification
- Bachelor's degree or equivalent (essential)
- Chartered Marketing qualification (preferred)
- Retail or automotive industry expertise is mandatory
Experience Requirements
- Minimum 3+ years in a senior marketing role managing multiple brands
- Proven track record in brand initiation and success, driving measurable ROI
- Strong expertise in digital marketing to drive business achievement and sales
Key Skills & Competencies
- Strategic planning and execution
- Budget and operational management
- People management and team leadership
- Digital marketing, SEO, and analytics
- CRM software proficiency
- Copywriting and visual storytelling skills
- Paid advertising and lead generation expertise
- Multi-channel social media strategy
- Data-driven decision-making and reporting
- Digital Literacy:
- Data, Stats, and Analytics across various dashboards – tools like Power BI, etc.
- Websites development with suppliers
- SEO implementation and monitoring
- CRM usage and effectiveness
- Google Analytics, SEMrush, Data Studio, etc. – tools to drive ROI
- Multichannel social media skills (LinkedIn, Facebook, Instagram, YouTube)
Key Responsibilities
Strategy & Budget Development & Execution
- Develop, implement, and manage the annual marketing, communications, and brand strategy across the brands, inclusive of a social media and event activation plan with the marketing team—ROI on execution quarterly.
- Develop and manage the annual marketing budget effectively, ensuring efficient allocation of resources for maximum ROI and presenting monthly updates to Exco on expenditure.
- Ensure all strategies and budgets are aligned to OEM Scorecard, policies, and requirements.
- Implement sound budgetary controls for the department.
- Consult market research to assess current trends and ensure all portfolios are optimized.
- Set up new strategies and budgets aligned to new brand acquisitions and launches.
Digital Marketing & SEO
- Oversee SEO strategy, website management, and CRM optimization
- Drive digital campaigns across social media, Google Ads, and other platforms
- Utilize analytics tools (Google Analytics, SEMrush, Data Studio) for performance tracking
Paid Advertising & Lead Management
- Develop lead generation campaigns to maximize conversions
- Manage ad campaigns across Meta, Google, LinkedIn, TikTok, and other platforms
- Optimize customer segmentation for personalized and targeted marketing
Brand & Community Management
- Ensure brand consistency across all communication channels
- Lead marketing campaigns, activations, events, and promotional activities
- Strengthen customer engagement and loyalty initiatives
Customer Retention
- Develop strategies to increase repeat business and loyalty
- Collaborate with sales and aftersales teams to enhance customer experience
- Implement special activations, rewards, and engagement programs
Data, Analytics & Performance Management
- Utilize data-driven insights to refine marketing strategies
- Conduct competitor analysis and market forecasting
- Ensure compliance with legal and ethical marketing standards
Team Leadership & Development
- Lead and develop the marketing team to ensure high performance
- Set and manage departmental and individual KPIs
- Foster a culture of continuous improvement and innovation
Working Hours
- Monday – Friday: 8:00 – 17:30
- Saturday: 8:00 – 13:00 (dependent on projects and activations)
Desired Skills:
- Chief Marketing Manager
- Group Marketing Manager
- Marketing & Communications Manager
- Marketing & Brand Manager
- Group Brand Manager
- Marketing Strategy Manager
