About the position
Dear Applicant,
We have an excellent opening for CMO with one of our edtech client.
CHIEF MARKETING OFFICER
Lead generation is the #1 commercial priority for this role. The CMO will be accountable for:
- Building and owning a B2C and B2B demand generation engine across all schools and programmes
- Driving student enrolment pipeline - from awareness through application to admission confirmation
- Developing and managing corporate education lead generation targeting HR Directors, L&D Managers, and CEOs at mid-to-large corporates, government departments, and SOEs
- Defining MQL/SQL criteria and establishing handoff SLAs with the enrolment / admissions team
- Creating content-to-pipeline funnels via LinkedIn, SEO, Google Ads, email automation, and thought leadership
- Owning the Digital Regenesys brand and online programme marketing to maximise remote enrolment
- Positioning Regenesys as the authority in practical, Africa-focused business and leadership education
- Driving international market awareness in India, Kenya, and Nigeria alongside campus growth strategies
- Reporting on pipeline contribution, cost-per-enrolment, CAC, and marketing ROI to the Executive team
Candidate Profile
Corporate Training & Professional Development
- PwC Academy SA | Deloitte Learning | EY Africa Learning & Development
- Gordon Institute of Business Science (GIBS) Executive Education
- USB Executive Development (University of Stellenbosch Business School)
- SABPP (SA Board for People Practices) - marketing leads
B2B Services / SaaS (B2C + B2B Lead Gen Experience)
- Sage South Africa | Oracle NetSuite Africa | SAP Africa
- Discovery Vitality / Discovery Business - digital marketing leaders
- Standard Bank / FNB Business - digital and demand generation marketing
Please share your CV on [Email Address Removed]
Desired Skills:
- marketing
- chief marketing officer
- marekting director
- VP marketing
- Nike